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Marketing · head to head

AB Tasty vs Optimizely

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: AB Tasty covers Visual editor, Optimizely covers Feature management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and Optimizely actually diverge.

Attributes where AB Tasty and Optimizely differ
AttributeAB TastyOptimizely
Starting price€500/month$10000/year
PlatformsWebWeb, Mobile
Founded20112010

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • Visual editor
  • Salesforce
  • SSL encryption

Only in Optimizely

  • Feature management
  • Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001
  • Mobile support

Both cover

  • A/B testing
  • Multivariate testing
  • Personalization
  • Google Analytics
  • Cloud deployment
  • Web support
  • Multiple languages language support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Optimizely
  • Feature flagging and progressive rolloutsnot Optimizely
  • Personalising content for identified and anonymous visitorsnot Optimizely
  • Search, recommendations and merchandising for ecommercenot Optimizely
  • Conversion optimisation experiments across channelsnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot AB Tasty
  • Feature flagging and personalisation for digital productsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose AB Tasty if

  • You need visual editor.
  • You also want salesforce.
AB Tasty review

Choose Optimizely if

  • You need feature management.
  • You work on Web, Mobile.
  • You also want analytics.
Optimizely review

Questions people ask

Is AB Tasty or Optimizely better?
Neither clearly leads. AB Tasty starts at €500/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Optimizely?
AB Tasty starts at €500/month and Optimizely at $10000/year.
Does AB Tasty or Optimizely run on more platforms?
AB Tasty runs on Web. Optimizely runs on Web, Mobile.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Optimizely is typically brought in for.
What can AB Tasty do that Optimizely cannot?
AB Tasty covers Visual editor, Salesforce, SSL encryption. Optimizely covers Feature management, Analytics, Adobe Analytics, SOC2. Both handle A/B testing, Multivariate testing, Personalization, Google Analytics.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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