Software · head to head
AB Tasty vs Optimizely
The short version
- Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: AB Tasty covers Visual editor, Optimizely covers Feature management.
Where they differ
Only the attributes on which AB Tasty and Optimizely actually diverge.
| Attribute | AB Tasty | Optimizely |
|---|---|---|
| Starting price | €500/month | $10000/year |
| Platforms | Web | Web, Mobile |
| Founded | 2011 | 2010 |
Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- Visual editor
- Salesforce
- SSL encryption
Only in Optimizely
- Feature management
- Analytics
- Adobe Analytics
- SOC2
- ISO27001
- Mobile support
Both cover
- A/B testing
- Multivariate testing
- Personalization
- Google Analytics
- Cloud deployment
- Web support
- Multiple languages language support
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Optimizely
- Feature flagging and progressive rolloutsnot Optimizely
- Personalising content for identified and anonymous visitorsnot Optimizely
- Search, recommendations and merchandising for ecommercenot Optimizely
- Conversion optimisation experiments across channelsnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot AB Tasty
- Feature flagging and personalisation for digital productsnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- Pricing is not published and requires a demo or a sales conversation
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Optimizely if
- You need feature management.
- You work on Web, Mobile.
- You also want analytics.
Questions people ask
- Is AB Tasty or Optimizely better?
- Neither clearly leads. AB Tasty starts at €500/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Optimizely?
- AB Tasty starts at €500/month and Optimizely at $10000/year.
- Does AB Tasty or Optimizely run on more platforms?
- AB Tasty runs on Web. Optimizely runs on Web, Mobile.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Optimizely is typically brought in for.
- What can AB Tasty do that Optimizely cannot?
- AB Tasty covers Visual editor, Salesforce, SSL encryption. Optimizely covers Feature management, Analytics, Adobe Analytics, SOC2. Both handle A/B testing, Multivariate testing, Personalization, Google Analytics.