Crazy Egg vs Optimizely
A comprehensive head-to-head comparison of two leading marketing & analytics solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Crazy Egg if you need Heatmaps and prefer comprehensive paid features. Choose Optimizely if you prioritize A/B testing and want plans starting at $10000/year. Optimizely has a higher user rating (4.4 vs 4.2).
Crazy Egg vs Optimizely: At a Glance
| Criteria | Crazy Egg | Optimizely |
|---|---|---|
| User Rating | 4.2 | 4.4 |
| Pricing | $29/month | $10000/year |
| Pricing Model | subscription | enterprise |
| Free Plan | ||
| Platforms | Web | Web, Mobile |
| Category | Marketing & Analytics | Marketing & Analytics |
| Founded | 2006 | 2010 |
Feature Comparison: Crazy Egg vs Optimizely
| Feature | Crazy Egg | Optimizely |
|---|---|---|
| Heatmaps | ||
| Scrollmaps | ||
| Confetti Reports | ||
| A/B Testing | ||
| Session Recordings | ||
| Google Analytics | ||
| Shopify | ||
| WordPress | ||
| Squarespace | ||
| HubSpot | ||
| Wix | ||
| Web support | ||
| A/B testing | ||
| Multivariate testing | ||
| Personalization | ||
| Feature management | ||
| Analytics | ||
| Adobe Analytics | ||
| SOC2 | ||
| ISO27001 | ||
| Cloud deployment | ||
| Mobile support | ||
| Multiple languages language support |
Crazy Egg vs Optimizely: Pricing Breakdown
Crazy Egg Pricing
Model: subscription
- 30K Pageviews
- Heatmaps
- Recordings
- 75K Pageviews
- A/B Testing
- All Features
Optimizely Pricing
Model: enterprise
- A/B testing
- Personalization
- Feature management
- Enterprise support
Pros and Cons
Crazy Egg
Pros
- Highly rated by users (4.2/5)
- Rich feature set with 12+ capabilities
- Strong Heatmaps functionality
- Strong Scrollmaps functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Optimizely
Pros
- Highly rated by users (4.4/5)
- Rich feature set with 13+ capabilities
- Strong A/B testing functionality
- Strong Multivariate testing functionality
Cons
- No free plan available
- May require time to learn advanced features
Who Should Use Crazy Egg vs Optimizely?
Choose Crazy Egg if you:
- Need Heatmaps
- Have a budget of $29/month+
- Work primarily on Web
- Value Scrollmaps
Choose Optimizely if you:
- Need A/B testing
- Have a budget of $10000/year+
- Work primarily on Web and Mobile
- Value Multivariate testing
Frequently Asked Questions: Crazy Egg vs Optimizely
Is Crazy Egg better than Optimizely?
It depends on your needs. Crazy Egg has a 4.2/5 user rating while Optimizely has 4.4/5. Crazy Egg excels in Heatmaps and Scrollmaps, while Optimizely stands out with A/B testing and Multivariate testing. Consider your budget ($29/month vs $10000/year), platform needs, and specific feature requirements.
Which is cheaper, Crazy Egg or Optimizely?
Crazy Egg starts at $29/month. Optimizely starts at $10000/year. Compare the specific plan features to determine the best value for your use case.
Can I use Crazy Egg and Optimizely together?
While both are marketing & analytics tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core marketing & analytics needs.
What are the main differences between Crazy Egg and Optimizely?
The key differences include: pricing model (subscription vs enterprise), platform support (Web vs Web, Mobile), and feature focus. Crazy Egg emphasizes Heatmaps, Scrollmaps, Confetti Reports while Optimizely focuses on A/B testing, Multivariate testing, Personalization. User ratings differ slightly: 4.2 vs 4.4 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Crazy Egg and Optimizely.