Marketing & Analytics · head to head
Convert vs Optimizely
Convert
Marketing & Analytics
A/B testing platform for enterprises
- From
- $1000/month
- Rated
- -
Optimizely
Marketing & Analytics
Digital experience optimization
- From
- $10000/year
- Rated
- -
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: Convert covers API access, Optimizely covers Personalization.
Where they differ
Only the attributes on which Convert and Optimizely actually diverge.
| Attribute | Convert | Optimizely |
|---|---|---|
| Starting price | $1000/month | $10000/year |
| Platforms | Web | Web, Mobile |
| Founded | 2012 | 2010 |
Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- API access
- SSL encryption
- English language support
Only in Optimizely
- Personalization
- Feature management
- Adobe Analytics
- SOC2
- ISO27001
- Mobile support
- Multiple languages language support
Both cover
- A/B testing
- Multivariate testing
- Analytics
- Google Analytics
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot Optimizely
- Server-side experimentation and feature flaggingnot Optimizely
- Personalising site content to visitor segmentsnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot Convert
- Feature flagging and personalisation for digital productsnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Optimizely if
- You need personalization.
- You work on Web, Mobile.
- You also want feature management.
Questions people ask
- Is Convert or Optimizely better?
- Neither clearly leads. Convert starts at $1000/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Optimizely?
- Convert starts at $1000/month and Optimizely at $10000/year.
- Does Convert or Optimizely run on more platforms?
- Convert runs on Web. Optimizely runs on Web, Mobile.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Optimizely is typically brought in for.
- What can Convert do that Optimizely cannot?
- Convert covers API access, SSL encryption, English language support. Optimizely covers Personalization, Feature management, Adobe Analytics, SOC2. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.