Softwr

Marketing · head to head

Convert vs Optimizely

Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Convert has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Convert covers API access, Optimizely covers Personalization.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and Optimizely actually diverge.

Attributes where Convert and Optimizely differ
AttributeConvertOptimizely
Starting priceFree$10000/year
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, Mobile
Founded20122010

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • API access
  • SSL encryption
  • English language support

Only in Optimizely

  • Personalization
  • Feature management
  • Adobe Analytics
  • SOC2
  • ISO27001
  • Mobile support
  • Multiple languages language support

Both cover

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B and multivariate testing for conversion optimizationnot Optimizely
  • Full-stack experimentation on web and mobilenot Optimizely
  • Sequential testing and statistical confidence trackingnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Convert
  • Feature flagging and personalisation for digital productsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Convert if

  • You need api access.
  • You want to start without paying.
  • You also want ssl encryption.
Convert review

Choose Optimizely if

  • You need personalization.
  • You work on Web, Mobile.
  • You also want feature management.
Optimizely review

Questions people ask

Is Convert or Optimizely better?
Neither clearly leads. Convert starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Optimizely?
Convert has a free tier; the other does not. Paid plans start at Free for Convert and $10000/year for Optimizely.
Does Convert or Optimizely run on more platforms?
Convert runs on Web. Optimizely runs on Web, Mobile.
Can I use Convert for free?
Yes. Convert has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Convert best used for?
Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Optimizely is typically brought in for.
What can Convert do that Optimizely cannot?
Convert covers API access, SSL encryption, English language support. Optimizely covers Personalization, Feature management, Adobe Analytics, SOC2. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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