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Optimizely

Digital experience optimization

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Overview

What Optimizely does

Optimizely is the leading enterprise platform for web and feature experimentation and personalization.

What people use it for

  • A/B testing and experimentation across web and product experiences
  • Feature flagging and personalisation for digital products

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The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Optimizely.

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Cross-shopped

What people choose instead of Optimizely

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Optimizely costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Enterprise

On request

  • A/B testing
  • Personalization
  • Feature management
  • Enterprise support

Capabilities

Features

  • A/B testing

    A/B testing capability

  • Multivariate testing

    Multivariate testing capability

  • Personalization

    Personalization capability

  • Feature management

    Feature management capability

  • Analytics

    Analytics capability

  • Google Analytics

    Integration with Google Analytics

  • Adobe Analytics

    Integration with Adobe Analytics

  • SOC2

    SOC2 security feature

  • ISO27001

    ISO27001 security feature

  • Cloud deployment

    Supports cloud deployment

  • Web support

    Available on web

  • Mobile support

    Available on mobile

Behind it

Who makes Optimizely

Company
Optimizely Inc.
Based in
San Francisco, CA
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Softwr does not host reviews and shows no star rating for Optimizely, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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