Optimizelyvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Optimizely
Digital experience optimization
As of 30 August 2026, Optimizely starts at $10000/year. Optimizely is the leading enterprise platform for web and feature experimentation and personalization. Softwr lists it under Marketing. Optimizely is made by Optimizely Inc., launched in 2010, available on Web, iOS, Android.
Overview
What Optimizely does
Optimizely is the leading enterprise platform for web and feature experimentation and personalization.
What people use it for
- A/B testing and experimentation across web and product experiences
- Feature flagging and personalisation for digital products
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Optimizely.
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Cross-shopped
What people choose instead of Optimizely
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
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Pricing
What Optimizely costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Enterprise
On request
- A/B testing
- Personalization
- Feature management
- Enterprise support
Capabilities
Features
A/B testing
Multivariate testing
Personalization
Feature management
Analytics
Google Analytics
Integration with Google Analytics
Adobe Analytics
Integration with Adobe Analytics
SOC2
SOC2 security feature
ISO27001
ISO27001 security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
Mobile support
Available on mobile
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Optimizely cost?
Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.
SourceWhat is the pricing model for Optimizely?
Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.
SourceIs there a free trial of Optimizely?
Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.
SourceBehind it
Who makes Optimizely
- Company
- Optimizely Inc.
- Based in
- San Francisco, CA
Keep looking
Where to go from Optimizely
- Optimizely alternativesEvery product people weigh against it
- Optimizely pricingPlans, floors and what the tiers exclude
- Optimizely badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Optimizely with
- VWO
- Crazy Egg
- Ruler Analytics
- Northbeam
- AB Tasty
- Adobe Analytics
- Convert
- Wrike
- Hootsuite
- Adverity
- Datorama
- Google Optimize
- Marketing Evolution
- Mautic
- Microsoft Clarity
- Netcore Cloud
- Octoboard
- Onclusive
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Softwr does not host reviews and shows no star rating for Optimizely, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Optimizely
Optimizely alternatives
What people switch to, and what they give up
Optimizely pricing
Every tier, and where the cost actually lands
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Put it head to head with anything we hold
Optimizely badge
Its rating, and an embed for your own site
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