Device Magic
Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
Pricing on request
Category
The best Surveys software
Survey & Forms software and applications
- Tools listed
- 24
All 24 surveys tools
Every listing shows its published starting price on the same footing, so a shortlist does not take ten tabs.
What surveys software costs
Counted from the published pricing of the 24 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.
- Cheapest paid plan
- $10Retool
- Median entry price
- $26.50across 12 priced
- Dearest entry price
- $225SurveyCTO
- Publish a $0 plan
- 15of 24
Paid surveys plans in this set start anywhere from $10 a month for Retool to $225 for SurveyCTO. The median entry price across the 12 tools that publish one is $26.50, half of them start below that figure and half above it.
Entry price is not the ceiling. The dearest published tier anywhere in this category is SurveyCTO's at $630 a month, 2.8× the highest entry price on the page. Read the top of each ladder as well as the bottom, because that is where you land after two years of growth.
15 of 24 publish a $0 plan, and 4 of those charge nothing at all. 1 tool has no free tier of any kind.
15 of 24 keep at least one tier unpriced and sold by quote, which in practice means the number you end up paying at the top end is not on this page or on theirs.
How these vendors bill
The billing model each of the 24 surveys listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.
- quote
- 5
- freemium
- 3
- subscription
- 3
- Per user per month
- 2
- Free tier, paid for branding and team features
- 1
- Free tier, then per user per month
- 1
- Included with Google Workspace, not sold separately
- 1
- Included with Microsoft 365, not sold separately
- 1
- Open source, with paid cloud hosting
- 1
- Per month by response count
- 1
- Per month by responses per survey
- 1
- Per month by submission count
- 1
- Per month by submission volume
- 1
- Tiered annual subscription published on the vendor site
- 1
- Tiered monthly subscription published on the vendor site; HIPAA-capable plans priced separately
- 1
Separately, 15 of 24 publish at least one tier with no price attached. Those are sold by quote, so the top of the ladder is negotiable, and unknowable, until you talk to sales.
What comes as standard, and what you pay extra for
Every capability named in a published pricing tier by any of the 19 surveys tools here that break their plans down, counted once per vendor. This measures what vendors choose to advertise as a selling point, not everything the software does, an absence below is silence, not a missing feature.
Named most often
- Analytics , 2 of 19
- HIPAA compliance , 2 of 19
- Price not published , 2 of 19
- Priority support , 2 of 19
- Removable branding , 2 of 19
Named by fewer
- Single sign-on , 2 of 19
- Unlimited forms and submissions , 2 of 19
Named by exactly one vendor: Advanced analysis tools, Custom billing and partner support, First priority support, No API access, Save and resume, Unlimited forms and unlimited seats. Those are differentiators rather than table stakes.
What “Surveys” covers in practice
The subject tags that recur across these 24 listings, with the number of tools carrying each. A category label is a filing decision; this is the closer read of what is actually filed under it.
- surveys9
- forms5
- customer-experience4
- feedback4
- gdpr3
- Bundled2
- data-collection2
- market-research2
- No-Code2
- nps2
- Odk2
- offline2
Carried by a single tool: academic, contact-center, e-signature, field service, Impact Evaluation, low-code, research, Sweden. If one of those is the reason you are here, the category page is the wrong lens, go straight to that product.
How to choose between them
Four things the numbers above should change about your shortlist.
Start with the free tiers if there are enough of them
15 of 24 surveys tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line, starting with analytics, the single most frequently named capability in this category's published tiers.
Read the spread before you read the features
$10 to $225 is a $215 spread on entry price alone, and a spread that wide is never about polish, it is about who the vendor built for. Tools at the bottom of this ladder are priced for one person or a small team; tools near $225 are priced for a department with a procurement process. Decide which of those you are before you compare capability, or you will shortlist four tools that were never competing for the same buyer.
Check which tier you actually land on
13 of 24 tools here publish three or more tiers, and the median vendor in this category ships 4 of them. The advertised price is the first rung, and the things teams tend to need, analytics, hipaa compliance, price not published, are named in higher plans far more often than in entry ones. Price your shortlist at the tier that contains what you need, not at the tier on the pricing page's left edge.
The billing model matters more than the headline number
This category splits across 15 billing models: quote on 5 listings, freemium on 3, and 13 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.
Compare surveys tools directly
Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.
- Device Magic vs KoboToolbox
- KoboToolbox vs Medallia
- Medallia vs Qualtrics CoreXM
- Qualtrics CoreXM vs QuestionPro
- QuestionPro vs Sogolytics
- Sogolytics vs SurveyCTO
- SurveyCTO vs Zonka Feedback
- Zonka Feedback vs LimeSurvey
Go straight to the numbers
- Device Magicpricingalternatives
- KoboToolboxpricingalternatives
- Medalliapricingalternatives
- Qualtrics CoreXMpricingalternatives
- QuestionPropricingalternatives
- Sogolyticspricingalternatives
Questions people ask about surveys software
Answered from the listings on this page, and nowhere else.
- How much does surveys software cost?
- Across the 24 surveys tools listed here, paid plans start between $10 and $225 a month, with a median entry price of $26.50. The most expensive single tier published in the category is $630 a month (SurveyCTO). 15 of 24 also publish a $0 plan.
- What is the cheapest surveys software?
- 4 of the 24 tools listed here cost nothing at all. Among the ones that charge, Retool has the lowest published entry price at $10 a month. Cheapest and best value are different questions: check which tier the capability you need actually appears in before you compare starting prices.
- Is there free surveys software?
- Yes, 15 of 24 tools in this category publish a plan priced at $0. 4 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
- What features should surveys software have?
- Judging by what vendors put in their own published pricing tiers, the most frequently named capabilities in this category are analytics (2 of 19 tools that publish plan detail), hipaa compliance (2) and price not published (2). Treat those as the category baseline. Anything named by only one vendor, such as advanced analysis tools or custom billing and partner support, is a differentiator rather than a standard, so it is worth deciding whether you need it before it narrows your shortlist to one.
- How is surveys software usually billed?
- quote (5), freemium (3), subscription (3), Per user per month (2), plus 11 less common arrangements, counted across the 24 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not. 15 of 24 tools also keep at least one tier unpriced and sold by quote.
- What does surveys software actually cover?
- The 24 tools on this page do not describe themselves the same way. The subject tags they carry most often are surveys (9), forms (5), customer-experience (4), feedback (4), gdpr (3). That spread is the honest answer to what the category means in practice: it is not one product shape, and two tools filed under surveys may overlap on very little.
- How many pricing tiers do surveys tools offer?
- 21 of 24 tools here publish a plan breakdown, and the median one has 4 tiers. 13 of 24 publish three or more. More tiers is not generosity, it usually means the capability you are buying for sits two rungs above the advertised price, so price your shortlist at the tier that contains it.
- How many surveys tools are listed on Softwr?
- 24 approved surveys listings appear on this page, including Device Magic, KoboToolbox, Medallia, Qualtrics CoreXM. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/surveys, which ranks the same set by published rating.
Keep this
Email me these 24 picks
The shortlist for “Surveys”, plus a note if any of their prices change.
Keep reading
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Adjacent in the same taxonomy, not a ranking.