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Marketing · head to head

Adverity vs Gravity Forms

Adverity logo

Adverity

Marketing

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year

Where they differ

Only the attributes on which Adverity and Gravity Forms actually diverge.

Attributes where Adverity and Gravity Forms differ
AttributeAdverityGravity Forms
Starting price$999/month$59/year
PlatformsWeb, Api, MobileWeb
CategoryMarketingSurveys
Founded2014Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Gravity Forms

Nothing recorded that Adverity does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Gravity Forms
  • Transforming and harmonising campaign data across sourcesnot Gravity Forms
  • Monitoring data quality before it reaches reportingnot Gravity Forms
  • Feeding a BI tool or warehouse with marketing datanot Gravity Forms

Gravity Forms

  • WordPress form building and lead capturenot Adverity
  • E-commerce payment form processingnot Adverity
  • Multi-site form managementnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Adverity on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Adverity or Gravity Forms better?
Neither clearly leads. Adverity starts at $999/month and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Gravity Forms?
Adverity starts at $999/month and Gravity Forms at $59/year.
Does Adverity or Gravity Forms run on more platforms?
Adverity runs on Web, Api, Mobile. Gravity Forms runs on Web.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Gravity Forms is typically brought in for.
What can Adverity do that Gravity Forms cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights.

Answered from the vendors’ own pages

Adverity: Does Adverity offer transparent published pricing?

No. Adverity does not publish fixed pricing plans. Instead, each customer receives a custom quote tailored to their specific needs and requirements, as stated on their pricing page.

Source
Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Adverity: How is Adverity pricing determined?

Adverity pricing is based on individual customer requirements. Interested buyers must complete a form and contact the sales team to receive a customized quote, making it quote-only with no published rate card.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
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