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Marketing · head to head

Optimizely vs SurveyLegend

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Free plan
No
Full reviewWebsite
SurveyLegend logo

SurveyLegend

Surveys

Swedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only SurveyLegend has a free tier, so it costs nothing to try first.
  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; SurveyLegend every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • They diverge on capability: Optimizely covers A/B testing, SurveyLegend covers Per survey response limits.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Optimizely and SurveyLegend actually diverge.

Attributes where Optimizely and SurveyLegend differ
AttributeOptimizelySurveyLegend
Starting price$10000/yearFree
Pricing modelquotePer month by responses per survey
Free tierNoYes
PlatformsWeb, MobileWeb, iOS, Android
CategoryMarketingSurveys
Founded2010Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Only in SurveyLegend

  • Per survey response limits
  • Frankfurt hosting on every plan
  • Image-led question types
  • Live analytics
  • Conditional logic flows
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot SurveyLegend
  • Feature flagging and personalisation for digital productsnot SurveyLegend

SurveyLegend

  • A European organisation that needs survey responses to stay in the EU without paying for an enterprise tier to get itnot Optimizely
  • Occasional research where a few surveys each collect a large number of responses, which suits a per-survey quota better than a monthly onenot Optimizely
  • Consumer-facing surveys where picture choice and visual scales lift completion rates on phonesnot Optimizely
  • Small teams that want a fixed low monthly cost rather than usage-based billingnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

SurveyLegend

  • Every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • The free Starter plan cannot export data at all, only preview it in the live analytics, which makes it a demonstration rather than a usable plan and means any real project starts as a paid one.
  • The vendor claims neither SOC 2 nor ISO 27001 nor any third-party audit, and its GDPR page does not disclose hosting location, subprocessors or transfer mechanisms, so an enterprise security review will stall regardless of how good the residency story is.
  • The integration list runs to roughly four connectors with no native Zapier, Make, Slack, Teams, HubSpot or Airtable support, so anything beyond Google Sheets or Mailchimp has to be built against the API, which itself is unavailable below the Business tier.
  • No seat, collaborator or team permission model is documented anywhere in the pricing, features or user guide, so an organisation that needs several people to share and administer surveys has no described way to do it.

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

SurveyLegend

Free
  • StarterFree
    • Free forever
    • 3 surveys, 1,000 responses per survey
    • No data export at all
  • Pro$15/month
    • 170 USD per year billed annually, 19 USD if billed monthly
    • 20 surveys, 5,000 responses per survey
    • Export capped at 1,000 responses per survey
  • Business$25/month
    • 300 USD per year billed annually, 39 USD if billed monthly
    • Unlimited surveys, 20,000 responses per survey
    • Export capped at 10,000 responses per survey
  • Legendary$65/month
    • 780 USD per year billed annually, 89 USD if billed monthly
    • Unlimited surveys, 100,000 responses per survey
    • Unlimited data export

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose SurveyLegend if

  • You need per survey response limits.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want frankfurt hosting on every plan.
SurveyLegend review

Questions people ask

Is Optimizely or SurveyLegend better?
Neither clearly leads. Optimizely starts at $10000/year and SurveyLegend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or SurveyLegend?
SurveyLegend has a free tier; the other does not. Paid plans start at $10000/year for Optimizely and Free for SurveyLegend.
Does Optimizely or SurveyLegend run on more platforms?
Optimizely runs on Web, Mobile. SurveyLegend runs on Web, iOS, Android.
Can I use SurveyLegend for free?
Yes. SurveyLegend has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what SurveyLegend is typically brought in for.
What can Optimizely do that SurveyLegend cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. SurveyLegend covers Per survey response limits, Frankfurt hosting on every plan, Image-led question types, Live analytics.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
SurveyLegend: Where is my data stored?

In Frankfurt, Germany, on DigitalOcean, on every plan including the free one, with backups also held in Frankfurt. There is no United States transfer and no residency upgrade to buy.

Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
SurveyLegend: What is the catch with the free plan?

You cannot export your data. You can build three surveys, collect a thousand responses each and view the analytics, but getting the raw responses out requires a paid plan.

Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
SurveyLegend: Why does Pro cost 170 USD a year when the page shows 15 USD a month?

The published annual total is 170 USD, which is ten dollars below twelve times the stated monthly-equivalent rate. Both figures are printed on the vendor pricing page.

SurveyLegend: Is it suitable for an enterprise rollout?

Probably not. There is no SOC 2 or ISO 27001 certification, no documented team or permission model, and support is by email with phone access only on the top tier.

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