Marketing & Analytics · head to head
Adobe Analytics vs Optimizely
Adobe Analytics
Marketing & Analytics
Enterprise-class data analytics
- From
- $5000/month
- Rated
- -
Optimizely
Marketing & Analytics
Digital experience optimization
- From
- $10000/year
- Rated
- -
The short version
- Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: Adobe Analytics covers Real-time reporting, Optimizely covers A/B testing.
Where they differ
Only the attributes on which Adobe Analytics and Optimizely actually diverge.
| Attribute | Adobe Analytics | Optimizely |
|---|---|---|
| Starting price | $5000/month | $10000/year |
| Platforms | Web, Mobile, Api | Web, Mobile |
| Founded | 1982 | 2010 |
Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Google Analytics
- Adobe Analytics
- Multiple languages language support
Both cover
- SOC2
- ISO27001
- Cloud deployment
- Web support
- Mobile support
What people use each for
The jobs each tool is most often brought in to do.
Adobe Analytics
- Advanced analyticsnot Optimizely
- Marketing optimizationnot Optimizely
- Customer insightsnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot Adobe Analytics
- Feature flagging and personalisation for digital productsnot Adobe Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Questions people ask
- Is Adobe Analytics or Optimizely better?
- Neither clearly leads. Adobe Analytics starts at $5000/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adobe Analytics or Optimizely?
- Adobe Analytics starts at $5000/month and Optimizely at $10000/year.
- Does Adobe Analytics or Optimizely run on more platforms?
- Adobe Analytics runs on Web, Mobile, Api. Optimizely runs on Web, Mobile.
- What is Adobe Analytics best used for?
- Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Optimizely is typically brought in for.
- What can Adobe Analytics do that Optimizely cannot?
- Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle SOC2, ISO27001, Cloud deployment, Web support.