Surveys · head to head
Gravity Forms vs Onclusive

Gravity Forms
Surveys
The most trusted WordPress forms plugin
- From
- $59/year
- Free plan
- No

Onclusive
Marketing
Media monitoring, journalist database and PR measurement assembled from six acquired companies
- From
- On request
- Free plan
- No
The short version
- Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Gravity Forms and Onclusive actually diverge.
| Attribute | Gravity Forms | Onclusive |
|---|---|---|
| Starting price | $59/year | On request |
| Pricing model | subscription | quote |
| Platforms | Web | Web, iOS, Android, API |
| Category | Surveys | Marketing |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gravity Forms
Nothing recorded that Onclusive does not also cover.
Only in Onclusive
- Global media monitoring
- Broadcast monitoring
- Social listening
- Media contacts database
- Newsroom and press office
- Sentiment and tone analysis
- Share of voice reporting
- Crisis detection
What people use each for
The jobs each tool is most often brought in to do.
Gravity Forms
- WordPress form building and lead capturenot Onclusive
- E-commerce payment form processingnot Onclusive
- Multi-site form managementnot Onclusive
Onclusive
- A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Gravity Forms
- A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Gravity Forms
- A PR agency running press office and media enquiry workflow for several client brands from one systemnot Gravity Forms
- A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Gravity Forms
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gravity Forms
- Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
- Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
- Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above
Onclusive
- Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
- Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
- Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
- The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
- Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.
Pricing, plan by plan
Gravity Forms
$59/year- Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
- Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
- Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey
Onclusive
On request- Onclusive$undefined/year
- Global media monitoring
- Broadcast and print coverage
- Onclusive Social listening
Which should you pick?
Choose Gravity Forms if
Nothing in the data separates Gravity Forms from Onclusive on the points above - pick on price and on how each one feels to use.
Choose Onclusive if
- You need global media monitoring.
- You work on Web, iOS, Android, API.
- You also want broadcast monitoring.
Questions people ask
- Is Gravity Forms or Onclusive better?
- Neither clearly leads. Gravity Forms starts at $59/year and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gravity Forms or Onclusive?
- Gravity Forms starts at $59/year and Onclusive at On request.
- Does Gravity Forms or Onclusive run on more platforms?
- Gravity Forms runs on Web. Onclusive runs on Web, iOS, Android, API.
- What is Gravity Forms best used for?
- Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Onclusive is typically brought in for.
- What can Gravity Forms do that Onclusive cannot?
- Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.
Answered from the vendors’ own pages
Gravity Forms: What is the cheapest Gravity Forms plan?
The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.
SourceOnclusive: Is Onclusive one product or several?
Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.
Gravity Forms: Can I process payments with Gravity Forms?
Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.
SourceOnclusive: Who owns it?
Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.
Gravity Forms: How many sites can I use Gravity Forms on?
The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.
SourceOnclusive: What happened to Digimind?
Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.
Onclusive: Does it publish pricing?
No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.
Related pages
More on Gravity Forms
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