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Email Marketing · head to head

SAP Emarsys vs GetResponse

SAP Emarsys logo

SAP Emarsys

Email Marketing

Retail-focused engagement platform now sold and contracted through SAP

From
On request
Rated
-
Full reviewWebsite
GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GetResponse has a free tier, so it costs nothing to try first.
  • Each has a real cost: SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.; GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SAP Emarsys and GetResponse actually diverge.

Attributes where SAP Emarsys and GetResponse differ
AttributeSAP EmarsysGetResponse
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SAP Emarsys

  • Tactics library
  • Cross-channel campaigns
  • Smart Insight
  • Predict
  • Loyalty
  • SAP Commerce integration

Only in GetResponse

Nothing recorded that SAP Emarsys does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SAP Emarsys

  • A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot GetResponse
  • An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot GetResponse
  • Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot GetResponse
  • Teams that want per-programme revenue reporting without building attribution logic themselvesnot GetResponse

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot SAP Emarsys
  • Monetizing online courses with zero transaction fees to creatorsnot SAP Emarsys
  • Charging subscriptions for premium newsletters from independent writersnot SAP Emarsys
  • Coordinating promotional campaigns across sales funnels and channelsnot SAP Emarsys
  • Capturing B2B leads through landing pages and signup formsnot SAP Emarsys

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SAP Emarsys

  • Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
  • Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
  • The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
  • Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Pricing, plan by plan

SAP Emarsys

On request
  • SAP Emarsys Customer Engagement$undefined/year
    • Licensed on stored contact volume with send allowances
    • Smart Insight, Predict and Loyalty modules licensed separately
    • Annual contract through SAP procurement

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Which should you pick?

Choose SAP Emarsys if

  • You need tactics library.
  • You work on Web, iOS, Android, REST API.
  • You also want cross-channel campaigns.
SAP Emarsys review

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Questions people ask

Is SAP Emarsys or GetResponse better?
Neither clearly leads. SAP Emarsys starts at On request and GetResponse at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SAP Emarsys or GetResponse?
GetResponse has a free tier; the other does not. Paid plans start at On request for SAP Emarsys and Free for GetResponse.
Does SAP Emarsys or GetResponse run on more platforms?
SAP Emarsys runs on Web, iOS, Android, REST API. GetResponse runs on Web.
Can I use GetResponse for free?
Yes. GetResponse has a free tier, so you can try it without paying. SAP Emarsys starts at On request.
What is SAP Emarsys best used for?
SAP Emarsys is most often used for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Of those, a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch and an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform are not what GetResponse is typically brought in for.
What can SAP Emarsys do that GetResponse cannot?
SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict.

Answered from the vendors’ own pages

SAP Emarsys: Do we need to be an SAP customer?

No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
SAP Emarsys: What is actually included in the base licence?

Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.

GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
SAP Emarsys: Is it suited to B2B?

Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.

GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
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