Email Marketing · alternatives
Alternatives to SAP Emarsys
22 email marketing tools sit alongside SAP Emarsys in this directory. Below is what separates each from SAP Emarsys on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 12
- Cheaper to start
- -
- SAP Emarsys starts at
- On request
Why people look past SAP Emarsys
Only what the record supports. Each point below is a figure on the SAP Emarsys entry measured against the tools listed beside it.
There is no free tier
The record for SAP Emarsys carries no free tier, so evaluating it means paying first. 12 of the 22 alternatives below can be used without paying.
There is only one tier
SAP Emarsys publishes a single plan, SAP Emarsys Customer Engagement at On request. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
The email and SMS marketing platform for ecommerce
- Can be used without paying; SAP Emarsys cannot.
- Publishes an entry price of Free, where SAP Emarsys does not.
- Sold on a freemium model rather than quote.
- 2 tiers to SAP Emarsys's 1.
Customer engagement platform built for the modern marketer
- 3 tiers to SAP Emarsys's 1.
The AI customer engagement platform global brands trust to create experiences that drive growth…
Priced and rated the same as SAP Emarsys on the figures we hold. The difference, if there is one, is in the feature records.
Email marketing tool with a genuine free tier, priced by contact count once paid
- Can be used without paying; SAP Emarsys cannot.
- Sold on a Per month by contact tier once on a paid plan model rather than quote.
- 3 tiers to SAP Emarsys's 1.
Self-hosted newsletter and mailing list manager that ships as a single Go binary
- Can be used without paying; SAP Emarsys cannot.
- Sold on a Open source, no licence fee model rather than quote.
- 2 tiers to SAP Emarsys's 1.
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
- Can be used without paying; SAP Emarsys cannot.
- Publishes an entry price of €8/month, where SAP Emarsys does not.
- Sold on a Per month by emails sent model rather than quote.
- 4 tiers to SAP Emarsys's 1.
Every SAP Emarsys alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| SAP Emarsys (this page) | On request | Quote | 1 | |
| KlaviyoSimpler and cheaper for retailers under enterprise scale, with clearer published pricing | Free | Freemium | 2 | vs SAP Emarsys |
| BrazeStronger real-time orchestration for app-led brands rather than catalogue retail | On request | Quote | 3 | vs SAP Emarsys |
| IterableMore flexible data model for non-retail lifecycle programmes at similar scale | On request | Quote | - | vs SAP Emarsys |
| Zoho Campaigns | Free | Per month by contact tier once on a paid plan | 3 | vs SAP Emarsys |
| Listmonk | Free | Open source, no licence fee | 2 | vs SAP Emarsys |
| Keila | Free, then €8/month | Per month by emails sent | 4 | vs SAP Emarsys |
| Shortwave | Free, then $30/month | - | 4 | vs SAP Emarsys |
| Resend | Free, then $20/month | Freemium | 3 | vs SAP Emarsys |
| AWeber | Free, then $15/month | Freemium | 3 | vs SAP Emarsys |
| Brevo | Free | Freemium | - | vs SAP Emarsys |
| EmailOctopus | Free, then $9/month | Freemium | 2 | vs SAP Emarsys |
| Flodesk | Free | Freemium | 4 | vs SAP Emarsys |
| Loops | Free | Freemium | 1 | vs SAP Emarsys |
| RD Station Marketing | Free, then $16/month | Subscription | 4 | vs SAP Emarsys |
| Amazon SES | On request | Per 1,000 emails sent, tiered by volume, no campaign features included | 3 | vs SAP Emarsys |
| Campaign Monitor | On request | Per month by contact tier and plan level | 4 | vs SAP Emarsys |
| Attentive | On request | Quote | 1 | vs SAP Emarsys |
| Ortto | On request | Quote | 1 | vs SAP Emarsys |
| Sailthru | On request | Quote | 1 | vs SAP Emarsys |
| Sendy | $69/one-time | One-time purchase | 3 | vs SAP Emarsys |
| Moosend | On request | Per month by contact count | 4 | vs SAP Emarsys |
| Dotdigital | On request | Quote | 1 | vs SAP Emarsys |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the SAP Emarsys badges page.
Cheaper ways to solve the same problem
What you would be giving up
SAP Emarsys is most often brought in for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If SAP Emarsys is broadly right and the question is cost, the SAP Emarsys pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Email Marketing category lists everything the directory holds, and best email marketing tools ranks them.
SAP Emarsys runs on web, ios, android, rest api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about SAP Emarsys alternatives
- What are the main alternatives to SAP Emarsys?
- 22 other email marketing tools are listed in this directory, led by Klaviyo, Braze, Iterable, Zoho Campaigns. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to SAP Emarsys?
- 12 of the alternatives listed here can be used without paying: Klaviyo, Zoho Campaigns, Listmonk, Keila, Shortwave.
- Why do people look for an alternative to SAP Emarsys?
- On the figures on record, 2 things stand out: there is no free tier; there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from SAP Emarsys?
- SAP Emarsys is most often brought in for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to SAP Emarsys?
- None of the email marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these SAP Emarsys alternatives chosen?
- They are the tools filed in the same category, Email Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare SAP Emarsys against one of these directly?
- Every alternative below has a side-by-side page against SAP Emarsys covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every email marketing tool?
- No. It covers what this directory holds in the Email Marketing category, 22 tools beside SAP Emarsys. The category page lists the rest of the catalogue as it grows.