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Email Marketing · head to head

SAP Emarsys vs Mailjet

SAP Emarsys logo

SAP Emarsys

Email Marketing

Retail-focused engagement platform now sold and contracted through SAP

From
On request
Rated
-
Full reviewWebsite
Mailjet logo

Mailjet

Email Marketing

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailjet has a free tier, so it costs nothing to try first.
  • Each has a real cost: SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.; Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SAP Emarsys and Mailjet actually diverge.

Attributes where SAP Emarsys and Mailjet differ
AttributeSAP EmarsysMailjet
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SAP Emarsys

  • Tactics library
  • Cross-channel campaigns
  • Smart Insight
  • Predict
  • Loyalty
  • SAP Commerce integration

Only in Mailjet

Nothing recorded that SAP Emarsys does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SAP Emarsys

  • A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot Mailjet
  • An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot Mailjet
  • Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot Mailjet
  • Teams that want per-programme revenue reporting without building attribution logic themselvesnot Mailjet

Mailjet

  • Email marketing campaigns for small to medium-sized businessesnot SAP Emarsys
  • Transactional email delivery with API and SMTP relaynot SAP Emarsys

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SAP Emarsys

  • Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
  • Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
  • The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
  • Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Pricing, plan by plan

SAP Emarsys

On request
  • SAP Emarsys Customer Engagement$undefined/year
    • Licensed on stored contact volume with send allowances
    • Smart Insight, Predict and Loyalty modules licensed separately
    • Annual contract through SAP procurement

Mailjet

Free
  • FreeFree
    • 6,000 emails per month
    • 200 emails per day limit
    • 1,000 contacts
  • Starter$9/monthly
    • 8,000 emails per month
    • 2,000 contacts
    • Brand Kit
  • Essential$17/monthly
    • 15,000 emails per month
    • Unlimited contacts
    • Segmentation
  • Premium$27/monthly
    • 15,000 emails per month
    • Advanced statistics
    • Automations

Which should you pick?

Choose SAP Emarsys if

  • You need tactics library.
  • You work on Web, iOS, Android, REST API.
  • You also want cross-channel campaigns.
SAP Emarsys review

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Questions people ask

Is SAP Emarsys or Mailjet better?
Neither clearly leads. SAP Emarsys starts at On request and Mailjet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SAP Emarsys or Mailjet?
Mailjet has a free tier; the other does not. Paid plans start at On request for SAP Emarsys and Free for Mailjet.
Does SAP Emarsys or Mailjet run on more platforms?
SAP Emarsys runs on Web, iOS, Android, REST API. Mailjet runs on Web.
Can I use Mailjet for free?
Yes. Mailjet has a free tier, so you can try it without paying. SAP Emarsys starts at On request.
What is SAP Emarsys best used for?
SAP Emarsys is most often used for a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch, an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform, consolidating email, sms, push and paid audience suppression for a catalogue retailer, teams that want per-programme revenue reporting without building attribution logic themselves. Of those, a retailer that needs standard lifecycle programmes live in weeks rather than building them from scratch and an sap commerce cloud customer that wants engagement contracted on the same paper as the commerce platform are not what Mailjet is typically brought in for.
What can SAP Emarsys do that Mailjet cannot?
SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict.

Answered from the vendors’ own pages

SAP Emarsys: Do we need to be an SAP customer?

No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.

Mailjet: Does Mailjet offer annual billing discounts?

Yes, Mailjet offers annual billing with a 10% discount compared to monthly billing. Both monthly and annual payment cycles are available for all paid plans.

Source
SAP Emarsys: What is actually included in the base licence?

Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.

Mailjet: What payment currencies are supported?

Mailjet accepts payments in USD, EUR, and GBP. Currency selection is available during account setup and can be changed in account settings.

Source
SAP Emarsys: Is it suited to B2B?

Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.

Mailjet: What features are limited on the Free plan?

The Free plan includes 6,000 emails per month with a 200 email per day limit, 1,000 contacts, basic statistics, form builder, and APIs. Advanced statistics, automations, landing pages, and team management require paid plans.

Source
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