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Drift

The Conversation Cloud

As of 13 November 2026, Drift starts at $2500/month. Drift is a conversational marketing and sales platform that connects businesses with their customers in real-time. Softwr lists it under Live Chat. Drift is made by Drift Inc, launched in 2015, available on Web.

Overview

What Drift does

Drift is a conversational marketing and sales platform that connects businesses with their customers in real-time. Through intelligent chatbots and live chat, Drift helps companies generate more qualified leads, book more meetings, and close deals faster.

What people use it for

  • Lead qualification
  • Meeting booking
  • Customer support
  • Account-based marketing
  • Sales acceleration

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Drift.

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Cross-shopped

What people choose instead of Drift

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Drift vs Intercom

    Intercom: Support-centric platform with live chat, chatbots, and customer messaging capabilities

Capabilities

Features

  • Live chat

  • AI chatbots

  • Meeting scheduling

  • Email sequences

  • Visitor intelligence

  • Conversation routing

  • Mobile app

  • Analytics dashboard

  • Salesforce

    Integration with Salesforce

  • HubSpot

    Integration with HubSpot

  • Marketo

    Integration with Marketo

  • Slack

    Integration with Slack

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source

Behind it

Who makes Drift

Company
Drift Inc
Based in
Boston, MA
Founders
David Cancel, Elias Torres

Timeline

Drift over time

  1. Discontinued2026-03-06

    Clari and Salesloft announced gradual sunset of Drift with 1mind as successor

    Source
  2. Funding2021-01-01

    Vista Equity strategic investment propelled Drift to unicorn status over $1 billion valuation

    Source
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Where to go from Drift

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Softwr does not host reviews and shows no star rating for Drift, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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