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ManyChat logo

ManyChat

Chatbot and automation platform for Instagram, Messenger, WhatsApp, and SMS

As of 29 August 2026, ManyChat has a free plan and paid plans start at $15/month. Marketing automation platform for building chatbots and automated conversations across Instagram, Facebook Messenger, WhatsApp, and SMS. Softwr lists it under Live Chat. ManyChat is available on Web, iOS, Android.

Overview

What ManyChat does

ManyChat is a chat marketing platform that lets businesses build automated conversation flows for Instagram, Facebook Messenger, WhatsApp, and SMS without code. It is used for lead generation, e-commerce sales, customer engagement, and automated responses to comments and DMs. The platform offers a visual flow builder, broadcast messaging, and integrations with e-commerce and CRM tools, with pricing based on contact volume.

What people use it for

  • Automating Instagram DM and comment replies
  • Lead generation via chat funnels
  • WhatsApp order updates and broadcasts
  • E-commerce cart recovery via chat

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about ManyChat.

  • Pro plan pricing scales quickly with contact count, becoming expensive for large audiences.
  • WhatsApp automation requires a connected WhatsApp Business API number with separate messaging costs.
  • The free plan has restrictive contact and feature limits compared to paid competitors.
  • Advanced flow logic can become difficult to manage for very complex automation sequences.

Cross-shopped

What people choose instead of ManyChat

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • ManyChat logo
    ManyChat
    vs
    Landbot logo
    Landbot

    Landbot: Landbot offers a similar no-code chatbot builder for websites and messaging apps.

  • ManyChat logo
    ManyChat
    vs
    HelpCrunch logo
    HelpCrunch

    HelpCrunch: HelpCrunch provides chatbot automation combined with live chat and helpdesk tools.

Pricing

What ManyChat costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

On request

  • Limited contacts
  • Core automation features
  • Basic channels

Pro

$15 /mo

  • Higher contact limits
  • All channels
  • Broadcast messaging
  • Team collaboration

Capabilities

Features

  • Visual Flow Builder

    No-code drag-and-drop builder for automated chat conversations

  • Instagram Automation

    Automates replies to Instagram DMs, comments, and story mentions

  • WhatsApp Automation

    Sends automated and broadcast messages via WhatsApp Business API

  • SMS Marketing

    Sends automated and broadcast SMS campaigns

  • Broadcast Campaigns

    Sends scheduled or triggered mass messages to segmented contacts

  • E-commerce Integrations

    Connects with Shopify and other platforms for cart recovery and order updates

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Manychat cost?

Manychat offers a free plan at $0/month and Pro plan starting at $15/month. Pro plan pricing scales with number of contacts. Elite tier offers custom pricing. Free plan allows automation for up to 1,000 contacts.

Source
What channels does Manychat support?

Free plan supports Instagram Direct Messages and Facebook Messenger. Pro and Elite plans add WhatsApp, SMS text messaging, and email. All channels allow unlimited custom automation flows once contacts are engaged.

Source
How does Manychat AI pricing work?

Manychat AI features including Intention Recognition, AI Steps, Text Improver, and Flow Builder Assistant are available in Pro and Elite plans at no extra cost. Pro plan includes monthly Chaos AI credits for AI-powered features.

Source
Can I cancel my Manychat subscription anytime?

Yes, Manychat allows cancellation of payment plans at any time. No long-term contract is required. Standard payment methods including credit cards are accepted.

Source
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Softwr does not host reviews and shows no star rating for ManyChat, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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