Auth0vs
Okta
Okta: Enterprise identity and access management platform with broader workforce and customer identity capabilities
Auth0
Secure access for everyone
As of 30 August 2026, Auth0 has a free plan and paid plans start at $35/month. Auth0 is an identity platform for builders that provides authentication and authorization services. Softwr lists it under Technology. Auth0 is made by Auth0 Inc (Okta), launched in 2013, available on Web, iOS, Android.
Overview
What Auth0 does
Auth0 is an identity platform for builders that provides authentication and authorization services. It allows developers to add secure login, single sign-on, and user management to their applications with just a few lines of code.
What people use it for
- B2C authentication
- B2B authentication
- B2E authentication
- API security
- Mobile app security
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Auth0.
- Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
- Advanced features like MFA and RBAC only available on paid Essentials tier and above
- Ownership by Okta introduces risk that independent product roadmap may change
Cross-shopped
What people choose instead of Auth0
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Auth0vsSnyk
Snyk: Developer-focused security platform providing authentication and identity management for applications
- Auth0vs1Password
1Password: Identity and password management tool with strong developer APIs for authentication
Pricing
What Auth0 costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 25,000 monthly active users
- Basic authentication
- Email/password login
- Social logins
- Limited support
Essentials (B2C)
$35 /mo
- Unlimited MAUs beyond free tier
- Multi-Factor Authentication
- Role-Based Access Control
- Premium support
Professional (B2C)
$240 /mo
- All Essentials features
- Advanced security
- Custom branding
- API access
Capabilities
Features
Universal login
Social login
Multi-factor authentication
Passwordless
User management
Anomaly detection
Extensibility
Machine to machine
Slack
Integration with Slack
Datadog
Integration with Datadog
Segment
Integration with Segment
Splunk
Integration with Splunk
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Auth0 cost?
Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.
SourceDoes Auth0 include Multi-Factor Authentication?
No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.
SourceIs Auth0 independent or part of a larger company?
Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.
SourceWho should use Auth0 vs Okta?
Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.
SourceBehind it
Who makes Auth0
- Company
- Auth0 Inc (Okta)
- Based in
- Bellevue, WA
- Founders
- Eugenio Pace, Matias Woloski
Timeline
Auth0 over time
- Acquisition2021-05-03$6.5bn
Acquired by Okta
Source
Keep looking
Where to go from Auth0
- Auth0 alternativesEvery product people weigh against it
- Auth0 pricingPlans, floors and what the tiers exclude
- Auth0 badgesWhich rules it meets, and the figure behind each
- All Technology softwareThe full category
- Best Technology softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for Auth0, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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