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Automotive · head to head

DealerTrack vs CarGurus

D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: DealerTrack covers F&I management, CarGurus covers Vehicle listing.

Where they differ

Only the attributes on which DealerTrack and CarGurus actually diverge.

Attributes where DealerTrack and CarGurus differ
AttributeDealerTrackCarGurus
Starting priceOn request$249/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19902006

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Lead generation
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

CarGurus

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

CarGurus

Nothing recorded yet. See the CarGurus review.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Questions people ask

Is DealerTrack or CarGurus better?
Neither clearly leads. DealerTrack starts at On request and CarGurus at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or CarGurus?
DealerTrack starts at On request and CarGurus at $249/month.
Does DealerTrack or CarGurus run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. CarGurus runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that CarGurus cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation.
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Related pages

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