CarGurus vs DealerTrack

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is CarGurus or DealerTrack better?

Neither clearly leads. CarGurus starts at $249/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, CarGurus or DealerTrack?

CarGurus starts at $249/month and DealerTrack at On request.

Does CarGurus or DealerTrack run on more platforms?

CarGurus runs on Web, Mobile, App. DealerTrack runs on Web, Mobile, Desktop.

What is CarGurus best used for?

CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations.

What can CarGurus do that DealerTrack cannot?

CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal.