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Automotive · head to head

CarGurus vs CDK Global

CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite
CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CarGurus covers Vehicle listing, CDK Global covers Dealer Management System.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarGurus and CDK Global actually diverge.

Attributes where CarGurus and CDK Global differ
AttributeCarGurusCDK Global
Starting price$249/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, AppWeb, Desktop, Api
Founded20062014

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Lead generation
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

What people use each for

The jobs each tool is most often brought in to do.

CarGurus

  • Dealership Managementnot CDK Global
  • Service Schedulingnot CDK Global
  • Inventory Managementnot CDK Global
  • Sales Operationsnot CDK Global
  • Customer Relationshipnot CDK Global

CDK Global

  • Dealership operationsnot CarGurus
  • Sales managementnot CarGurus
  • Service departmentnot CarGurus
  • Parts managementnot CarGurus
  • Financial reportingnot CarGurus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarGurus

Nothing recorded yet. See the CarGurus review.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

Pricing, plan by plan

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Questions people ask

Is CarGurus or CDK Global better?
Neither clearly leads. CarGurus starts at $249/month and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarGurus or CDK Global?
CarGurus starts at $249/month and CDK Global at On request.
Does CarGurus or CDK Global run on more platforms?
CarGurus runs on Web, Mobile, App. CDK Global runs on Web, Desktop, Api.
What is CarGurus best used for?
CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what CDK Global is typically brought in for.
What can CarGurus do that CDK Global cannot?
CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
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