Automotive · pricing
CarGurus pricing
CarGurus publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- $249/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Not on record
CarGurus plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Essential | $249/month | 5 | Entry tier |
| Pro | $599/month | 5 | +$350/month, 5 more features |
| Enterprise | $1299/month | 5 | +$700/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Essential
$249/monthThe entry tier. It covers vehicle listing, basic lead management, pricing data, performance metrics, mobile access.
Pro
$599/monthOver Essential, this tier adds:
- Everything in Essential
- Advanced pricing intelligence
- Lead scoring
- CRM integration
- Marketing tools
Enterprise
$1299/monthOver Pro, this tier adds:
- Everything in Pro
- Custom pricing
- Dedicated support
- API access
- White-label options
What the product covers
The full CarGurus feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Vehicle listing
- AI deal scoring
- Market pricing analysis
- Lead generation
- Dealer metrics
- Inventory insights
- Photo management
- Consumer reviews
Integrations
- CRM systems
- DMS platforms
- Marketing automation
- Email services
- Analytics tools
- Lead routing
- Inventory sync
- Pricing data
Security
- SSL encryption
- Secure authentication
- Data protection
- Privacy compliance
Deployment
- Cloud deployment
Platform
- Web support
- Mobile support
- App support
Localization
- English language support
People bring CarGurus in for dealership management, service scheduling, inventory management, sales operations, customer relationship. If that is not the job you are buying for, the alternatives to CarGurus are worth a look before you commit to a tier.
How that compares in Automotive
Across the 7 automotive tools in this directory that publish a starting price, the median entry point is $199/month. CarGurus starts at $249/month, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| CarGurus (this page) | $249/month | subscription | - | |
| AutoVitals | $199/month | subscription | - | vs CarGurus |
| AutoFluent | $109/month | - | - | vs CarGurus |
| Audatex | On request | quote | - | vs CarGurus |
| AutoCheck | $19.99/month | subscription | - | vs CarGurus |
| AutoiPacket | $1500/month | subscription | - | vs CarGurus |
| AllData | $179/month | subscription | - | vs CarGurus |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the CarGurus badges page.
Before you pay for CarGurus
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $249/month and $1299/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare CarGurus against the tools that do have one before committing.
CarGurus runs on web, mobile, app, and is published by CarGurus Inc. of Cambridge, MA. The full record is on the CarGurus review, and the rest of the category is under best automotive tools.
CarGurus pricing questions
- How much does CarGurus cost?
- CarGurus publishes 3 tiers, from $249/month for Essential up to $1299/month for Enterprise. The cheapest paid tier is $249/month.
- Does CarGurus have a free plan?
- Not on the record we hold: CarGurus is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Essential and Pro on CarGurus?
- Pro costs $599/month against $249/month, and adds everything in essential, advanced pricing intelligence, lead scoring, crm integration.
- Is the Enterprise plan on CarGurus worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in pro, custom pricing, dedicated support, api access. It costs $1299/month against $249/month for Essential. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is CarGurus expensive for a automotive tool?
- It starts above the middle of its category. Across the 7 automotive tools in this directory that publish a starting price, the median entry point is $199/month; CarGurus starts at $249/month.
- What am I actually paying for with CarGurus?
- The record lists 25 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for dealership management, service scheduling, inventory management.
- Does CarGurus charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these CarGurus prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare CarGurus against before paying?
- The closest automotive tools in this directory are AutoVitals, AutoFluent, Audatex, AutoCheck. Each has a side-by-side comparison with CarGurus covering price, platforms and features.