Software · head to head
Cox Automotive vs DealerTrack
Cox Automotive
Software
Comprehensive automotive technology platform
- From
- On request
- Rated
- -
The short version
- They diverge on capability: Cox Automotive covers Dealer management, DealerTrack covers F&I management.
Where they differ
Only the attributes on which Cox Automotive and DealerTrack actually diverge.
| Attribute | Cox Automotive | DealerTrack |
|---|---|---|
| Founded | 2014 | 1990 |
Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, Mobile, Desktop), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cox Automotive
- Dealer management
- Digital retail
- Inventory showcase
- Lead generation
- Marketplace integration
- Financial services
- Reporting and analytics
- AutoTrader
Only in DealerTrack
- F&I management
- Compliance automation
- Document templates
- Lender integration
- Warranty management
- Product solutions
- Reporting & analytics
- DMS systems
Both cover
- Customer portal
- Accounting software
What people use each for
The jobs each tool is most often brought in to do.
Cox Automotive
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
DealerTrack
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cox Automotive
Nothing recorded yet. See the Cox Automotive review.
DealerTrack
- Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
Pricing, plan by plan
Cox Automotive
On request- Dealer.com Essentials$undefined/month
- Website hosting
- Inventory management
- Lead management
- Dealer.com Professional$undefined/month
- Everything in Essentials
- Advanced CRM
- Marketing automation
- Dealer.com Enterprise$undefined/month
- Everything in Professional
- Custom integrations
- API access
DealerTrack
On request- Standard$undefined/month
- F&I management
- Compliance tools
- Document automation
- Professional$undefined/month
- Everything in Standard
- Advanced compliance
- Custom workflows
- Enterprise$undefined/month
- Everything in Professional
- Multi-location support
- API access
Which should you pick?
Choose Cox Automotive if
- You need dealer management.
- You work on Web, Mobile, Desktop.
- You also want digital retail.
Choose DealerTrack if
- You need f&i management.
- You work on Web, Mobile, Desktop.
- You also want compliance automation.
Questions people ask
- Is Cox Automotive or DealerTrack better?
- Neither clearly leads. Cox Automotive starts at On request and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cox Automotive or DealerTrack?
- Cox Automotive starts at On request and DealerTrack at On request.
- Does Cox Automotive or DealerTrack run on more platforms?
- Both run on Web, Mobile, Desktop, so platform support will not decide this one for you.
- What is Cox Automotive best used for?
- Cox Automotive is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can Cox Automotive do that DealerTrack cannot?
- Cox Automotive covers Dealer management, Digital retail, Inventory showcase, Lead generation. DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. Both handle Customer portal, Accounting software.