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Automotive · head to head

CarGurus vs Cox Automotive

CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite
C

Cox Automotive

Automotive

Comprehensive automotive technology platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CarGurus covers Vehicle listing, Cox Automotive covers Dealer management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarGurus and Cox Automotive actually diverge.

Attributes where CarGurus and Cox Automotive differ
AttributeCarGurusCox Automotive
Starting price$249/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, AppWeb, Mobile, Desktop
Founded20062014

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews
  • DMS platforms

Only in Cox Automotive

  • Dealer management
  • Digital retail
  • Inventory showcase
  • Customer portal
  • Marketplace integration
  • Financial services
  • Reporting and analytics
  • AutoTrader

Both cover

  • Lead generation
  • CRM systems
  • SSL encryption
  • Secure authentication
  • Data protection

What people use each for

The jobs each tool is most often brought in to do.

CarGurus

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Cox Automotive

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Pricing, plan by plan

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

Cox Automotive

On request
  • Dealer.com Essentials$undefined/month
    • Website hosting
    • Inventory management
    • Lead management
  • Dealer.com Professional$undefined/month
    • Everything in Essentials
    • Advanced CRM
    • Marketing automation
  • Dealer.com Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • API access

Which should you pick?

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Choose Cox Automotive if

  • You need dealer management.
  • You work on Web, Mobile, Desktop.
  • You also want digital retail.
Cox Automotive review

Questions people ask

Is CarGurus or Cox Automotive better?
Neither clearly leads. CarGurus starts at $249/month and Cox Automotive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarGurus or Cox Automotive?
CarGurus starts at $249/month and Cox Automotive at On request.
Does CarGurus or Cox Automotive run on more platforms?
CarGurus runs on Web, Mobile, App. Cox Automotive runs on Web, Mobile, Desktop.
What is CarGurus best used for?
CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations.
What can CarGurus do that Cox Automotive cannot?
CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Dealer metrics. Cox Automotive covers Dealer management, Digital retail, Inventory showcase, Customer portal. Both handle Lead generation, CRM systems, SSL encryption, Secure authentication.
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