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Automotive · head to head

Black Book vs DealerTrack

Black Book logo

Black Book

Automotive

Real-time wholesale vehicle pricing

From
$199/month
Rated
-
Full reviewWebsite
DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Black Book luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
  • They diverge on capability: Black Book covers Real-time pricing, DealerTrack covers F&I management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Black Book and DealerTrack actually diverge.

Attributes where Black Book and DealerTrack differ
AttributeBlack BookDealerTrack
Starting price$199/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, iOS, AndroidWeb, Mobile, Desktop
Founded19551990

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Black Book

  • Real-time pricing
  • Wholesale valuations
  • Market trends
  • Pricing reports
  • Dealer insights
  • Auction data
  • Vehicle history
  • Price alerts

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Both cover

  • DMS systems
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Black Book

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Black Book

  • Luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak
  • Electric vehicle valuations are highly volatile due to rapidly changing battery technology and market demand

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

Black Book

$199/month
  • Basic$199/month
    • Wholesale pricing
    • Basic reports
    • Single user
  • Professional$399/month
    • Everything in Basic
    • Advanced reports
    • Multiple users
  • Enterprise$undefined/month
    • Everything in Professional
    • API access
    • Custom feeds

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose Black Book if

  • You need real-time pricing.
  • You work on Web, iOS, Android.
  • You also want wholesale valuations.
Black Book review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is Black Book or DealerTrack better?
Neither clearly leads. Black Book starts at $199/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Black Book or DealerTrack?
Black Book starts at $199/month and DealerTrack at On request.
Does Black Book or DealerTrack run on more platforms?
Black Book runs on Web, iOS, Android. DealerTrack runs on Web, Mobile, Desktop.
What is Black Book best used for?
Black Book is most often used for dealership management, service scheduling, inventory management, sales operations.
What can Black Book do that DealerTrack cannot?
Black Book covers Real-time pricing, Wholesale valuations, Market trends, Pricing reports. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Both handle DMS systems, Data encryption.
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