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Automotive · head to head

CarGurus vs CarNow

CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite
CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CarGurus covers Vehicle listing, CarNow covers Lease processing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarGurus and CarNow actually diverge.

Attributes where CarGurus and CarNow differ
AttributeCarGurusCarNow
Starting price$249/month$800/month
PlatformsWeb, Mobile, AppWeb, Mobile, Api
Founded20062015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Lead generation
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Payment processing
  • Warranty integration
  • Fleet management

Both cover

  • CRM systems
  • SSL encryption
  • Secure authentication

What people use each for

The jobs each tool is most often brought in to do.

CarGurus

  • Dealership Managementnot CarNow
  • Service Schedulingnot CarNow
  • Inventory Managementnot CarNow
  • Sales Operationsnot CarNow
  • Customer Relationshipnot CarNow

CarNow

  • Automotive dealership managementnot CarGurus
  • Car inventory and sales automationnot CarGurus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarGurus

Nothing recorded yet. See the CarGurus review.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

Pricing, plan by plan

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

Which should you pick?

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Questions people ask

Is CarGurus or CarNow better?
Neither clearly leads. CarGurus starts at $249/month and CarNow at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarGurus or CarNow?
CarGurus starts at $249/month and CarNow at $800/month.
Does CarGurus or CarNow run on more platforms?
CarGurus runs on Web, Mobile, App. CarNow runs on Web, Mobile, Api.
What is CarGurus best used for?
CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what CarNow is typically brought in for.
What can CarGurus do that CarNow cannot?
CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Both handle CRM systems, SSL encryption, Secure authentication.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
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