Software · head to head
CarGurus vs CarNow
The short version
- They diverge on capability: CarGurus covers Vehicle listing, CarNow covers Lease processing.
Where they differ
Only the attributes on which CarGurus and CarNow actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CarGurus
- Vehicle listing
- AI deal scoring
- Market pricing analysis
- Lead generation
- Dealer metrics
- Inventory insights
- Photo management
- Consumer reviews
Only in CarNow
- Lease processing
- Document automation
- Compliance management
- Lease tracking
- Customer portal
- Payment processing
- Warranty integration
- Fleet management
Both cover
- CRM systems
- SSL encryption
- Secure authentication
What people use each for
The jobs each tool is most often brought in to do.
CarGurus
- Dealership Managementnot CarNow
- Service Schedulingnot CarNow
- Inventory Managementnot CarNow
- Sales Operationsnot CarNow
- Customer Relationshipnot CarNow
CarNow
- Auto dealerships managing digital retailing, leasing compliance, and online-to-in-store customer handoffnot CarGurus
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CarGurus
Nothing recorded yet. See the CarGurus review.
CarNow
- Pricing is not published on the site; the vendor requires contacting sales by phone or email for a quote
Pricing, plan by plan
CarGurus
$249/month- Essential$249/month
- Vehicle listing
- Basic lead management
- Pricing data
- Pro$599/month
- Everything in Essential
- Advanced pricing intelligence
- Lead scoring
- Enterprise$1299/month
- Everything in Pro
- Custom pricing
- Dedicated support
CarNow
$800/month- Starter$800/month
- Lease processing
- Document automation
- Basic compliance
- Professional$1800/month
- Everything in Starter
- Advanced compliance
- Multi-location support
- Enterprise$undefined/month
- Everything in Professional
- Custom integrations
- Advanced reporting
Which should you pick?
Choose CarGurus if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want ai deal scoring.
Choose CarNow if
- You need lease processing.
- You work on Web, Mobile, Api.
- You also want document automation.
Questions people ask
- Is CarGurus or CarNow better?
- Neither clearly leads. CarGurus starts at $249/month and CarNow at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CarGurus or CarNow?
- CarGurus starts at $249/month and CarNow at $800/month.
- Does CarGurus or CarNow run on more platforms?
- CarGurus runs on Web, Mobile, App. CarNow runs on Web, Mobile, Api.
- What is CarGurus best used for?
- CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what CarNow is typically brought in for.
- What can CarGurus do that CarNow cannot?
- CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Both handle CRM systems, SSL encryption, Secure authentication.