CarGurusvs
Carfax
Carfax: Vehicle history reports and information
CarGurus
Smart car marketplace with deal analysis
As of 30 August 2026, CarGurus starts at $249/month. CarGurus is an online automotive marketplace that uses machine learning to help buyers find great deals and sellers maximize profits. Softwr lists it under Automotive. CarGurus is made by CarGurus Inc., launched in 2006, available on Web, iOS, Android.
Overview
What CarGurus does
CarGurus is an online automotive marketplace that uses machine learning to help buyers find great deals and sellers maximize profits. They provide transparency and data-driven insights for vehicle transactions.
What people use it for
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Cross-shopped
What people choose instead of CarGurus
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- CarGurusvsCDK Global
CDK Global: Drive your dealership forward
- CarGurusvsEdmunds
Edmunds: Car research, reviews, and pricing
- CarGurusvsAutoCheck
AutoCheck: Vehicle history reports and auction information
Pricing
What CarGurus costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Essential
$249 /mo
- Vehicle listing
- Basic lead management
- Pricing data
- Performance metrics
- Mobile access
Pro
$599 /mo
- Everything in Essential
- Advanced pricing intelligence
- Lead scoring
- CRM integration
- Marketing tools
Enterprise
$1,299 /mo
- Everything in Pro
- Custom pricing
- Dedicated support
- API access
- White-label options
Capabilities
Features
Vehicle listing
AI deal scoring
Market pricing analysis
Lead generation
Dealer metrics
Inventory insights
Photo management
Consumer reviews
CRM systems
Integration with CRM systems
DMS platforms
Integration with DMS platforms
Marketing automation
Integration with Marketing automation
Email services
Integration with Email services
Behind it
Who makes CarGurus
- Company
- CarGurus Inc.
- Based in
- Cambridge, MA
Keep looking
Where to go from CarGurus
- CarGurus alternativesEvery product people weigh against it
- CarGurus pricingPlans, floors and what the tiers exclude
- CarGurus badgesWhich rules it meets, and the figure behind each
- All Automotive softwareThe full category
- Best Automotive softwareThe shortlist, and how it was cut
Best Automotive software for
Compare CarGurus with
- Carfax
- Edmunds
- CDK Global
- AutoCheck
- Black Book
- TrueCar
- Cars.com
- AutoTrader
- Vroom
- Carvana
- Cox Automotive
- J.D. Power
- Shopmonkey
- Tekmetric
- Tesla
- TSD Rental
- vAuto
- TrueCar
Other Automotive software
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Free plan8 researched notes
Softwr does not host reviews and shows no star rating for CarGurus, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on CarGurus
CarGurus alternatives
What people switch to, and what they give up
CarGurus pricing
Every tier, and where the cost actually lands
Compare CarGurus
Put it head to head with anything we hold
CarGurus badge
Its rating, and an embed for your own site
Best Automotive software alternatives
Tesla owner app for remote vehicle control, charging and account management, useless without a Tesla
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