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CRM · head to head

Clay vs Microsoft Dynamics 365

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
Microsoft Dynamics 365 logo

Microsoft Dynamics 365

Proposals

AI-powered business applications for intelligent enterprise

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Microsoft Dynamics 365 business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • They diverge on capability: Clay covers Data enrichment, Microsoft Dynamics 365 covers Financial management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Microsoft Dynamics 365 actually diverge.

Attributes where Clay and Microsoft Dynamics 365 differ
AttributeClayMicrosoft Dynamics 365
Starting priceFree$50/month
Free tierYesNo
PlatformsWebCloud, Web, Mobile
CategoryCRMProposals
Founded20211975

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Microsoft Dynamics 365

  • Financial management
  • Supply chain
  • Manufacturing
  • Project operations
  • Customer service
  • Microsoft 365
  • Power BI
  • Power Apps

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Microsoft Dynamics 365
  • Growth campaign automationnot Microsoft Dynamics 365
  • CRM workflow integrationnot Microsoft Dynamics 365

Microsoft Dynamics 365

  • Enterprise CRM and business applications across Sales, Customer Service, Finance, Supply Chain Management, and Business Centralnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Microsoft Dynamics 365

  • Business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • Sales Order Agent and Payables Agent features require separately purchased Copilot Credits on top of the per-user license
  • Agent features additionally require a linked Azure subscription

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Microsoft Dynamics 365

$50/month
  • Finance$135/month
    • Financial management
    • Accounting
    • Budgeting
  • Supply Chain Management$165/month
    • Supply chain planning
    • Inventory management
    • Demand forecasting

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Microsoft Dynamics 365 if

  • You need financial management.
  • You work on Cloud, Web, Mobile.
  • You also want supply chain.
Microsoft Dynamics 365 review

Questions people ask

Is Clay or Microsoft Dynamics 365 better?
Neither clearly leads. Clay starts at Free and Microsoft Dynamics 365 at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Microsoft Dynamics 365?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and $50/month for Microsoft Dynamics 365.
Does Clay or Microsoft Dynamics 365 run on more platforms?
Clay runs on Web. Microsoft Dynamics 365 runs on Cloud, Web, Mobile.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Microsoft Dynamics 365 starts at $50/month.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Microsoft Dynamics 365 is typically brought in for.
What can Clay do that Microsoft Dynamics 365 cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Microsoft Dynamics 365 covers Financial management, Supply chain, Manufacturing, Project operations. Both handle Web support.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Microsoft Dynamics 365: What are the pricing options for Microsoft Dynamics 365?

Microsoft does not publish specific pricing on its main Dynamics 365 page. Each application (Sales, Customer Service, Finance, Supply Chain Management, Business Central) has separate pricing that must be obtained by contacting Microsoft sales or visiting application-specific pricing pages.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Microsoft Dynamics 365: Does Dynamics 365 offer a free tier or trial?

No free tier information is published on the main landing page. Customers must contact sales to discuss trial availability or pricing options for their specific use case.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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