Softwr

CRM · head to head

HubSpot vs Microsoft Dynamics 365

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Microsoft Dynamics 365 logo

Microsoft Dynamics 365

Proposals

AI-powered business applications for intelligent enterprise

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Microsoft Dynamics 365 business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • They diverge on capability: HubSpot covers CRM, Microsoft Dynamics 365 covers Financial management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot and Microsoft Dynamics 365 actually diverge.

Attributes where HubSpot and Microsoft Dynamics 365 differ
AttributeHubSpotMicrosoft Dynamics 365
Starting priceFree$50/month
Free tierYesNo
PlatformsWeb, Mobile, CloudCloud, Web, Mobile
CategoryCRMProposals
Founded20061975

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Content management
  • Analytics
  • Social media
  • Gmail

Only in Microsoft Dynamics 365

  • Financial management
  • Supply chain
  • Manufacturing
  • Project operations
  • Microsoft 365
  • Power BI
  • Power Apps
  • Azure

Both cover

  • Customer service

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Marketing automation with email sending and lead generationnot Microsoft Dynamics 365
  • CRM with deal pipeline managementnot Microsoft Dynamics 365
  • Multi-user team collaborationnot Microsoft Dynamics 365

Microsoft Dynamics 365

  • Enterprise CRM and business applications across Sales, Customer Service, Finance, Supply Chain Management, and Business Centralnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Microsoft Dynamics 365

  • Business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • Sales Order Agent and Payables Agent features require separately purchased Copilot Credits on top of the per-user license
  • Agent features additionally require a linked Azure subscription

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Microsoft Dynamics 365

$50/month
  • Finance$135/month
    • Financial management
    • Accounting
    • Budgeting
  • Supply Chain Management$165/month
    • Supply chain planning
    • Inventory management
    • Demand forecasting

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Microsoft Dynamics 365 if

  • You need financial management.
  • You work on Cloud, Web, Mobile.
  • You also want supply chain.
Microsoft Dynamics 365 review

Questions people ask

Is HubSpot or Microsoft Dynamics 365 better?
Neither clearly leads. HubSpot starts at Free and Microsoft Dynamics 365 at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Microsoft Dynamics 365?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $50/month for Microsoft Dynamics 365.
Does HubSpot or Microsoft Dynamics 365 run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Microsoft Dynamics 365 runs on Cloud, Web, Mobile.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Microsoft Dynamics 365 starts at $50/month.
What is HubSpot best used for?
HubSpot is most often used for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. Of those, marketing automation with email sending and lead generation and crm with deal pipeline management are not what Microsoft Dynamics 365 is typically brought in for.
What can HubSpot do that Microsoft Dynamics 365 cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Microsoft Dynamics 365 covers Financial management, Supply chain, Manufacturing, Project operations. Both handle Customer service.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Microsoft Dynamics 365: What are the pricing options for Microsoft Dynamics 365?

Microsoft does not publish specific pricing on its main Dynamics 365 page. Each application (Sales, Customer Service, Finance, Supply Chain Management, Business Central) has separate pricing that must be obtained by contacting Microsoft sales or visiting application-specific pricing pages.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Microsoft Dynamics 365: Does Dynamics 365 offer a free tier or trial?

No free tier information is published on the main landing page. Customers must contact sales to discuss trial availability or pricing options for their specific use case.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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