Softwr

CRM · head to head

Clay vs DelightChat

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Free plan
Yes
Full reviewWebsite
DelightChat logo

DelightChat

Customer Support

Omnichannel customer support for D2C brands

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; DelightChat startup plan at $29/month has limited features compared to competitors
  • They diverge on capability: Clay covers Data enrichment, DelightChat covers Unified inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and DelightChat actually diverge.

Attributes where Clay and DelightChat differ
AttributeClayDelightChat
Starting priceFree$29/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20212020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in DelightChat

  • Unified inbox
  • WhatsApp integration
  • Instagram DM
  • Facebook Messenger
  • Email
  • Order management
  • Shopify
  • WooCommerce

Both cover

  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot DelightChat
  • Growth campaign automationnot DelightChat
  • CRM workflow integrationnot DelightChat

DelightChat

  • E-commerce supportnot Clay
  • WhatsApp marketingnot Clay
  • Order inquiriesnot Clay
  • Social commercenot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

DelightChat

  • Startup plan at $29/month has limited features compared to competitors
  • WhatsApp integration requires the official WhatsApp Business API approval process
  • Limited customization options for workflow automation compared to enterprise alternatives

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

DelightChat

$29/month
  • Startup$29/month
  • Scale$99/month
  • Growth$299/month

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose DelightChat if

  • You need unified inbox.
  • You work on Web, Ios, Android.
  • You also want whatsapp integration.
DelightChat review

Questions people ask

Is Clay or DelightChat better?
Neither clearly leads. Clay starts at Free and DelightChat at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or DelightChat?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and $29/month for DelightChat.
Does Clay or DelightChat run on more platforms?
Clay runs on Web. DelightChat runs on Web, Ios, Android.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. DelightChat starts at $29/month.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what DelightChat is typically brought in for.
What can Clay do that DelightChat cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. DelightChat covers Unified inbox, WhatsApp integration, Instagram DM, Facebook Messenger. Both handle GDPR, Web support.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
DelightChat: What channels does DelightChat support for customer communication?

DelightChat unifies WhatsApp, Instagram DMs, Facebook Messenger, email, and live website chat into a single inbox for managing customer conversations.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
DelightChat: Does DelightChat work with Shopify?

Yes, DelightChat has deep Shopify integration allowing you to view and modify order data while responding to customers, with automatic contact creation for new orders.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
DelightChat: Does DelightChat include WhatsApp marketing beyond support?

Yes, DelightChat includes a WhatsApp Marketing suite for sending broadcasts, automating abandoned cart recovery, and sending order tracking notifications.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Share

Related pages

More on Clay

More on DelightChat

Keep looking

Other head to heads