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Automotive · head to head

CarGurus vs DealerTrack

CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite
D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CarGurus covers Vehicle listing, DealerTrack covers F&I management.

Where they differ

Only the attributes on which CarGurus and DealerTrack actually diverge.

Attributes where CarGurus and DealerTrack differ
AttributeCarGurusDealerTrack
Starting price$249/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, AppWeb, Mobile, Desktop
Founded20061990

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Lead generation
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

What people use each for

The jobs each tool is most often brought in to do.

CarGurus

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarGurus

Nothing recorded yet. See the CarGurus review.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is CarGurus or DealerTrack better?
Neither clearly leads. CarGurus starts at $249/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarGurus or DealerTrack?
CarGurus starts at $249/month and DealerTrack at On request.
Does CarGurus or DealerTrack run on more platforms?
CarGurus runs on Web, Mobile, App. DealerTrack runs on Web, Mobile, Desktop.
What is CarGurus best used for?
CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations.
What can CarGurus do that DealerTrack cannot?
CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal.
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Related pages

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