Is Apollo.io or Mailshake better?

Neither clearly leads. Apollo.io starts at Free and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Apollo.io or Mailshake?

Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $25/month for Mailshake.

Does Apollo.io or Mailshake run on more platforms?

Apollo.io runs on Web. Mailshake runs on web.

Can I use Apollo.io for free?

Yes. Apollo.io has a free tier, so you can try it without paying. Mailshake starts at $25/month.

What is Apollo.io best used for?

Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Mailshake is typically brought in for.

What can Apollo.io do that Mailshake cannot?

Apollo.io covers Contact database, Email finder, Lead search, Automation. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.

CRM & Sales · head to head

Apollo.io vs Mailshake

Apollo.io

CRM & Sales

Revenue intelligence platform

From: Free
Rated: -

Full review Website

Mailshake

Sales Enablement

Email outreach and sales engagement software for cold email and multichannel sequences

From: $25/month
Rated: -

Full review Website

The short version

Only Apollo.io has a free tier, so it costs nothing to try first.
Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Mailshake no free trial is offered, unlike some competing outreach tools.
They diverge on capability: Apollo.io covers Contact database, Mailshake covers Automated Email Sequences.

Where they differ

Only the attributes on which Apollo.io and Mailshake actually diverge.

Attributes where Apollo.io and Mailshake differ
Attribute	Apollo.io	Mailshake
Starting price	Free	$25/month
Free tier	Yes	No
Category	CRM & Sales	Sales Enablement
Founded	2020	2015

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

Contact database
Email finder
Lead search
Automation
Engagement tracking
Reporting
Salesforce
HubSpot

Only in Mailshake

Automated Email Sequences
Email Warmup & Verification
Data Finder
Unified Inbox
Power Phone Dialer
CRM Integrations
A/B Testing

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

Lead generationnot Mailshake
Prospect researchnot Mailshake
Sales automationnot Mailshake

Mailshake

Running cold email outreach campaigns for sales prospectingnot Apollo.io
Automating multi-step follow-up sequences with A/B testingnot Apollo.io
Finding and verifying prospect contact data before outreachnot Apollo.io
Combining email and phone dialing in one outbound workflownot Apollo.io
Managing agency client outreach across separate billing teamsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
How many records can be selected at once varies by tier
Running out of credits means buying more rather than waiting for a reset

Mailshake

No free trial is offered, unlike some competing outreach tools.
The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
Pricing scales per user/email address, which can become costly for larger outbound teams.
CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

Pricing, plan by plan

Apollo.io

Free

FreeFree
- Basic contact search
- Limited searches
Starter$49/month
- Everything in Free
- Advanced search
- Email finder
Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics

Mailshake

$25/month

Starter$25/month
- 1 email address per account
- 1,500 email sends per month
- Unlimited uploaded contacts and campaigns
Email Outreach$45/month
- 2 email addresses per account
- Unlimited email sends and campaigns
- 50 free data finder credits
Sales Engagement$85/month
- 10 email addresses per account
- 2,500 free data finder credits
- 5 phone numbers with unlimited North America dialer minutes
Agency$undefined/month
- Unlimited email addresses
- All Sales Engagement features
- Custom pricing for agencies

Which should you pick?

Choose Apollo.io if

You need contact database.
You want to start without paying.
You also want email finder.

Apollo.io review

Choose Mailshake if

You need automated email sequences.
You work on web.
You also want email warmup & verification.

Mailshake review

Questions people ask

Is Apollo.io or Mailshake better?: Neither clearly leads. Apollo.io starts at Free and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Mailshake?: Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $25/month for Mailshake.
Does Apollo.io or Mailshake run on more platforms?: Apollo.io runs on Web. Mailshake runs on web.
Can I use Apollo.io for free?: Yes. Apollo.io has a free tier, so you can try it without paying. Mailshake starts at $25/month.
What is Apollo.io best used for?: Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Mailshake is typically brought in for.
What can Apollo.io do that Mailshake cannot?: Apollo.io covers Contact database, Email finder, Lead search, Automation. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.

Answered from the vendors’ own pages

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source

Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source

Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source

Apollo.io vs Mailshake

Apollo.io

Mailshake

The short version

Where they differ

What each one covers

Only in Apollo.io

Only in Mailshake

What people use each for

Apollo.io

Mailshake

Where each one falls short

Apollo.io

Mailshake

Pricing, plan by plan

Apollo.io

Mailshake

Which should you pick?

Choose Apollo.io if

Choose Mailshake if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Apollo.io

More on Mailshake

Keep looking

Other head to heads