Is ActiveCampaign or Aircall better?

Neither clearly leads. ActiveCampaign starts at Free and Aircall at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, ActiveCampaign or Aircall?

ActiveCampaign has a free tier; the other does not. Paid plans start at Free for ActiveCampaign and $30/month for Aircall.

Does ActiveCampaign or Aircall run on more platforms?

ActiveCampaign runs on Cloud-based SaaS. Aircall runs on Web, Ios, Android, Desktop.

Can I use ActiveCampaign for free?

Yes. ActiveCampaign has a free tier, so you can try it without paying. Aircall starts at $30/month.

What is ActiveCampaign best used for?

ActiveCampaign is most often used for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation. Of those, businesses automating cross-channel campaigns (email, sms, whatsapp) and marketing teams needing ai-driven lead scoring and automation are not what Aircall is typically brought in for.

What can ActiveCampaign do that Aircall cannot?

ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing. Aircall covers Cloud phone, IVR, Call routing, Power dialer. Both handle Salesforce, SOC2, GDPR, Web support.

Email Marketing · head to head

ActiveCampaign vs Aircall

ActiveCampaign

Email Marketing

CRM, marketing automation, and sales platform

From: Free
Rated: -

Full review Website

Aircall

Telecommunications

Cloud phone system for modern business

From: $30/month
Rated: -

Full review Website

The short version

Only ActiveCampaign has a free tier, so it costs nothing to try first.
Each has a real cost: ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher; Aircall a minimum of 3 users on the published plans, rising to 25 on the Custom tier
They diverge on capability: ActiveCampaign covers Contact management, Aircall covers Cloud phone.

Where they differ

Only the attributes on which ActiveCampaign and Aircall actually diverge.

Attributes where ActiveCampaign and Aircall differ
Attribute	ActiveCampaign	Aircall
Starting price	Free	$30/month
Pricing model	subscription	Unknown
Free tier	Yes	No
Platforms	Cloud-based SaaS	Web, Ios, Android, Desktop
Category	Email Marketing	Telecommunications
Founded	2003	2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ActiveCampaign

Contact management
Sales pipeline
Marketing automation
Email marketing
Customer service
Reporting
Automation
Zapier

Only in Aircall

Cloud phone
IVR
Call routing
Power dialer
Analytics
Call recording
Integrations
HubSpot

Both cover

Salesforce
SOC2
GDPR
Web support

What people use each for

The jobs each tool is most often brought in to do.

ActiveCampaign

Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not Aircall
Marketing teams needing AI-driven lead scoring and automationnot Aircall

Aircall

Cloud phone system for sales and support teamsnot ActiveCampaign
Call routing, IVR and shared numbersnot ActiveCampaign
Logging calls against CRM records through integrationsnot ActiveCampaign
Power dialling outbound lists on the Professional tiernot ActiveCampaign
SMS and MMS alongside voicenot ActiveCampaign

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ActiveCampaign

Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
SSO and advanced CRM integrations only available in Pro and Enterprise tiers
Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Aircall

A minimum of 3 users on the published plans, rising to 25 on the Custom tier
Essentials is limited to 3 teams; unlimited teams need Professional
Salesforce CTI, the power dialer and advanced analytics all require Professional
SSO, API support and an SLA are Custom tier only
AI voice and messaging agents are separate add-ons billed per minute or per conversation on top of the seat price

Pricing, plan by plan

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Aircall

$30/month

No published plan breakdown. See the Aircall review.

Which should you pick?

Choose ActiveCampaign if

You need contact management.
You want to start without paying.
You work on Cloud-based SaaS.
You also want sales pipeline.

ActiveCampaign review

Choose Aircall if

You need cloud phone.
You work on Web, Ios, Android, Desktop.
You also want ivr.

Aircall review

Questions people ask

Is ActiveCampaign or Aircall better?: Neither clearly leads. ActiveCampaign starts at Free and Aircall at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ActiveCampaign or Aircall?: ActiveCampaign has a free tier; the other does not. Paid plans start at Free for ActiveCampaign and $30/month for Aircall.
Does ActiveCampaign or Aircall run on more platforms?: ActiveCampaign runs on Cloud-based SaaS. Aircall runs on Web, Ios, Android, Desktop.
Can I use ActiveCampaign for free?: Yes. ActiveCampaign has a free tier, so you can try it without paying. Aircall starts at $30/month.
What is ActiveCampaign best used for?: ActiveCampaign is most often used for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation. Of those, businesses automating cross-channel campaigns (email, sms, whatsapp) and marketing teams needing ai-driven lead scoring and automation are not what Aircall is typically brought in for.
What can ActiveCampaign do that Aircall cannot?: ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing. Aircall covers Cloud phone, IVR, Call routing, Power dialer. Both handle Salesforce, SOC2, GDPR, Web support.

Answered from the vendors’ own pages

Aircall: What is the minimum cost to start with Aircall?

Aircall requires a 3-license minimum on annual billing, making the real entry price $90 per month ($30 per user times 3 users) for the Essentials plan, not the advertised $30 per user.

Source

Aircall: Does Aircall include AI call features in base plans?

No, AI Voice Agents and AI Assist Pro are separate add-ons billed on top of base plans. The Essentials and Professional plans include call recording and analytics but not AI features.

Source

Aircall: How many countries can I create phone numbers in?

Aircall supports creating local phone numbers in 100 or more countries, enabling businesses to appear local to customers regardless of location.

Source

Aircall: What is Aircall's uptime guarantee?

Aircall guarantees 99.95 percent uptime with seven global data centers and system redundancy on every level.

Source

ActiveCampaign vs Aircall

ActiveCampaign

Aircall

The short version

Where they differ

What each one covers

Only in ActiveCampaign

Only in Aircall

Both cover

What people use each for

ActiveCampaign

Aircall

Where each one falls short

ActiveCampaign

Aircall

Pricing, plan by plan

ActiveCampaign

Aircall

Which should you pick?

Choose ActiveCampaign if

Choose Aircall if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on ActiveCampaign

More on Aircall

Keep looking

Other head to heads