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Software · head to head

8x8 vs ActiveCampaign

8x8 logo

8x8

Software

Enterprise-grade unified communications

From
$29.99/month
Rated
-
Full reviewWebsite
ActiveCampaign logo

ActiveCampaign

Software

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ActiveCampaign has a free tier, so it costs nothing to try first.
  • Each has a real cost: 8x8 listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited; ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • They diverge on capability: 8x8 covers Voice calling, ActiveCampaign covers Contact management.

Where they differ

Only the attributes on which 8x8 and ActiveCampaign actually diverge.

Attributes where 8x8 and ActiveCampaign differ
Attribute8x8ActiveCampaign
Starting price$29.99/monthFree
Free tierNoYes
PlatformsWeb, Windows, Macos, Ios, AndroidCloud-based SaaS
Founded19872003

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 8x8

  • Voice calling
  • Video meetings
  • Team messaging
  • Call recording
  • Voicemail
  • Call routing
  • Analytics
  • Microsoft Teams

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

Both cover

  • Salesforce
  • Slack
  • SOC2
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

8x8

  • Business communicationnot ActiveCampaign
  • Customer contactnot ActiveCampaign
  • Remote worknot ActiveCampaign
  • Continuitynot ActiveCampaign

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not 8x8
  • Marketing teams needing AI-driven lead scoring and automationnot 8x8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

8x8

  • Listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Pricing, plan by plan

8x8

$29.99/month
  • Pro$29.99/month
    • Calling and meetings
    • Video conferencing
    • Team messaging
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced analytics
    • Dedicated support

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Which should you pick?

Choose 8x8 if

  • You need voice calling.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want video meetings.
8x8 review

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Questions people ask

Is 8x8 or ActiveCampaign better?
Neither clearly leads. 8x8 starts at $29.99/month and ActiveCampaign at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 8x8 or ActiveCampaign?
ActiveCampaign has a free tier; the other does not. Paid plans start at $29.99/month for 8x8 and Free for ActiveCampaign.
Does 8x8 or ActiveCampaign run on more platforms?
8x8 runs on Web, Windows, Macos, Ios, Android. ActiveCampaign runs on Cloud-based SaaS.
Can I use ActiveCampaign for free?
Yes. ActiveCampaign has a free tier, so you can try it without paying. 8x8 starts at $29.99/month.
What is 8x8 best used for?
8x8 is most often used for business communication, customer contact, remote work, continuity. Of those, business communication and customer contact are not what ActiveCampaign is typically brought in for.
What can 8x8 do that ActiveCampaign cannot?
8x8 covers Voice calling, Video meetings, Team messaging, Call recording. ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing. Both handle Salesforce, Slack, SOC2, Cloud deployment.
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