Softwr

Software · head to head

ActiveCampaign vs GetResponse

ActiveCampaign logo

ActiveCampaign

Software

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite
GetResponse logo

GetResponse

Software

All-in-one email marketing, automation and landing pages

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ActiveCampaign has a free tier, so it costs nothing to try first.
  • Each has a real cost: ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher; GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price

Where they differ

Only the attributes on which ActiveCampaign and GetResponse actually diverge.

Attributes where ActiveCampaign and GetResponse differ
AttributeActiveCampaignGetResponse
Starting priceFreeOn request
Free tierYesNo
PlatformsCloud-based SaaSWeb
Founded2003Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

Only in GetResponse

Nothing recorded that ActiveCampaign does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not GetResponse
  • Marketing teams needing AI-driven lead scoring and automationnot GetResponse

GetResponse

No use cases recorded yet. See the GetResponse review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Pricing, plan by plan

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

GetResponse

On request

No published plan breakdown. See the GetResponse review.

Which should you pick?

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Choose GetResponse if

Nothing in the data separates GetResponse from ActiveCampaign on the points above - pick on price and on how each one feels to use.

GetResponse review

Questions people ask

Is ActiveCampaign or GetResponse better?
Neither clearly leads. ActiveCampaign starts at Free and GetResponse at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ActiveCampaign or GetResponse?
ActiveCampaign has a free tier; the other does not. Paid plans start at Free for ActiveCampaign and On request for GetResponse.
Does ActiveCampaign or GetResponse run on more platforms?
ActiveCampaign runs on Cloud-based SaaS. GetResponse runs on Web.
Can I use ActiveCampaign for free?
Yes. ActiveCampaign has a free tier, so you can try it without paying. GetResponse starts at On request.
What is ActiveCampaign best used for?
ActiveCampaign is most often used for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation. Of those, businesses automating cross-channel campaigns (email, sms, whatsapp) and marketing teams needing ai-driven lead scoring and automation are not what GetResponse is typically brought in for.
What can ActiveCampaign do that GetResponse cannot?
ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing.
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