Email Marketing · pricing
ActiveCampaign pricing
No tier breakdown is published on the record we hold for ActiveCampaign. Below is what is on record, and how it compares with the email marketing tools listed alongside it.
- Entry price
- Free
- Model
- Subscription
- Tiers
- -
- Free tier
- Yes
What is on record
The ActiveCampaign catalogue entry carries no price and a subscription pricing model, but no tier breakdown. The category comparison below is still useful, and the ActiveCampaign review carries the full feature record.
What the product covers
The full ActiveCampaign feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Contact management
- Sales pipeline
- Marketing automation
- Email marketing
- Customer service
- Reporting
- Automation
Integrations
- Zapier
- Slack
- Salesforce
- Shopify
- WordPress
Security
- SOC2
- GDPR
Deployment
- Cloud deployment
Platform
- Web support
Localization
- Multiple languages language support
People bring ActiveCampaign in for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation. If that is not the job you are buying for, the alternatives to ActiveCampaign are worth a look before you commit to a tier.
How that compares in Email Marketing
Too few email marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| ActiveCampaign (this page) | Free | subscription | - | |
| Loops | On request | usage-based | - | vs ActiveCampaign |
| Flodesk | On request | subscription | - | vs ActiveCampaign |
| RD Station Marketing | Free | freemium | - | vs ActiveCampaign |
| EmailOctopus | Free | freemium | - | vs ActiveCampaign |
| Brevo | On request | subscription | - | vs ActiveCampaign |
| AWeber | On request | subscription | - | vs ActiveCampaign |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the ActiveCampaign badges page.
Before you pay for ActiveCampaign
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: not published on the record we hold. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
ActiveCampaign runs on cloud-based saas, and is published by ActiveCampaign of Chicago, IL. The full record is on the ActiveCampaign review, and the rest of the category is under best email marketing tools.
ActiveCampaign pricing questions
- How much does ActiveCampaign cost?
- No price is published on the record we hold for ActiveCampaign, which is listed as subscription. The vendor's own site is the only reliable source for the current figure.
- Does ActiveCampaign have a free plan?
- Yes, ActiveCampaign is recorded as subscription, so it can be used without paying.
- Which email marketing tools can I use without paying?
- 3 of the 8 email marketing tools listed alongside ActiveCampaign have a free tier: RD Station Marketing, EmailOctopus, SendGrid.
- What am I actually paying for with ActiveCampaign?
- The record lists 17 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation.
- Does ActiveCampaign charge per user?
- The record carries a price and a billing period, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these ActiveCampaign prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare ActiveCampaign against before paying?
- The closest email marketing tools in this directory are Loops, Flodesk, RD Station Marketing, EmailOctopus. Each has a side-by-side comparison with ActiveCampaign covering price, platforms and features.