Softwr

Email Marketing · head to head

ActiveCampaign vs Mailjet

ActiveCampaign logo

ActiveCampaign

Email Marketing

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite
Mailjet logo

Mailjet

Email Marketing

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher; Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit

Where they differ

Only the attributes on which ActiveCampaign and Mailjet actually diverge.

Attributes where ActiveCampaign and Mailjet differ
AttributeActiveCampaignMailjet
Pricing modelsubscriptionfreemium
PlatformsCloud-based SaaSWeb
Founded2003Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

Only in Mailjet

Nothing recorded that ActiveCampaign does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not Mailjet
  • Marketing teams needing AI-driven lead scoring and automationnot Mailjet

Mailjet

No use cases recorded yet. See the Mailjet review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Pricing, plan by plan

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Mailjet

Free

No published plan breakdown. See the Mailjet review.

Which should you pick?

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Questions people ask

Is ActiveCampaign or Mailjet better?
Neither clearly leads. ActiveCampaign starts at Free and Mailjet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ActiveCampaign or Mailjet?
ActiveCampaign starts at Free and Mailjet at Free.
Does ActiveCampaign or Mailjet run on more platforms?
ActiveCampaign runs on Cloud-based SaaS. Mailjet runs on Web.
Can I use ActiveCampaign for free?
Both have a free tier, so you can try either at no cost before committing.
What is ActiveCampaign best used for?
ActiveCampaign is most often used for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation. Of those, businesses automating cross-channel campaigns (email, sms, whatsapp) and marketing teams needing ai-driven lead scoring and automation are not what Mailjet is typically brought in for.
What can ActiveCampaign do that Mailjet cannot?
ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing.
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Related pages

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