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Marketing · head to head

Onclusive vs Whatagraph

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Onclusive covers Global media monitoring, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Whatagraph actually diverge.

Attributes where Onclusive and Whatagraph differ
AttributeOnclusiveWhatagraph
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb, Mobile, Api
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection
  • Google Analytics

Both cover

  • Custom dashboards

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Whatagraph
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Whatagraph
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Whatagraph
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Onclusive
  • Blending data from multiple ad platforms into one dashboardnot Onclusive
  • White-labelled reporting under an agency's own brandingnot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Onclusive or Whatagraph better?
Neither clearly leads. Onclusive starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Onclusive and Free for Whatagraph.
Does Onclusive or Whatagraph run on more platforms?
Onclusive runs on Web, iOS, Android, API. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Onclusive starts at On request.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Whatagraph is typically brought in for.
What can Onclusive do that Whatagraph cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Whatagraph covers Automated reporting, Multi-channel integration, Data visualization, PDF reports. Both handle Custom dashboards.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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