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Marketing · head to head

Onclusive vs Supermetrics

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Onclusive covers Global media monitoring, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Supermetrics actually diverge.

Attributes where Onclusive and Supermetrics differ
AttributeOnclusiveSupermetrics
Starting priceOn request€49/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APIWeb, Google-sheets, Data-studio, Excel, Api
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Supermetrics
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Supermetrics
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Supermetrics
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Onclusive
  • Loading advertising data into BigQuery or Snowflake for reportingnot Onclusive
  • Automating recurring client marketing reports at an agencynot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Onclusive or Supermetrics better?
Neither clearly leads. Onclusive starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Supermetrics?
Onclusive starts at On request and Supermetrics at €49/month.
Does Onclusive or Supermetrics run on more platforms?
Onclusive runs on Web, iOS, Android, API. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Supermetrics is typically brought in for.
What can Onclusive do that Supermetrics cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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