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Marketing · head to head

Bloomreach vs Whatagraph

Bloomreach logo

Bloomreach

Marketing

Ecommerce search, merchandising and customer engagement sold as three separately bought products

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bloomreach the three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Bloomreach covers Engagement CDP, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bloomreach and Whatagraph actually diverge.

Attributes where Bloomreach and Whatagraph differ
AttributeBloomreachWhatagraph
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb, Mobile, Api
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomreach

  • Engagement CDP
  • Campaign orchestration
  • Discovery search
  • Recommendations
  • Jinja templating
  • Reports and dashboards

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Bloomreach

  • A retailer replacing a legacy ESP that needs event-level segmentation rather than list-based sendingnot Whatagraph
  • Merchandising a large catalogue where site search relevance is the main conversion levernot Whatagraph
  • Building weblayers and email content from the same customer profile without duplicating logic in two toolsnot Whatagraph
  • Running campaign analytics over raw events instead of exporting to a separate warehouse and BI stacknot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Bloomreach
  • Blending data from multiple ad platforms into one dashboardnot Bloomreach
  • White-labelled reporting under an agency's own brandingnot Bloomreach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomreach

  • The three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.
  • Engagement is priced on tracked profiles, so a customer database that keeps every inactive account raises the bill whether or not those people are ever messaged.
  • The flexibility of the data model and Jinja templating needs technical ownership, and marketing teams without a developer typically use a fraction of the product they pay for.
  • Content is the least invested of the three lines and buyers evaluating it against dedicated headless CMS vendors usually find the gap widening.
  • Support and implementation quality vary between the Bratislava engineering base for Engagement and the US organisation, and escalation paths differ by product.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Bloomreach

On request
  • Bloomreach Engagement$undefined/year
    • Priced by tracked customer profiles and event volume
    • Channels and AI modules licensed separately
    • Annual contract
  • Bloomreach Discovery$undefined/year
    • Priced by search and recommendation request volume
    • Catalogue size and traffic bands
    • Annual contract

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Bloomreach if

  • You need engagement cdp.
  • You work on Web, iOS, Android, REST API.
  • You also want campaign orchestration.
Bloomreach review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Bloomreach or Whatagraph better?
Neither clearly leads. Bloomreach starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomreach or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Bloomreach and Free for Whatagraph.
Does Bloomreach or Whatagraph run on more platforms?
Bloomreach runs on Web, iOS, Android, REST API. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Bloomreach starts at On request.
What is Bloomreach best used for?
Bloomreach is most often used for a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending, merchandising a large catalogue where site search relevance is the main conversion lever, building weblayers and email content from the same customer profile without duplicating logic in two tools, running campaign analytics over raw events instead of exporting to a separate warehouse and bi stack. Of those, a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending and merchandising a large catalogue where site search relevance is the main conversion lever are not what Whatagraph is typically brought in for.
What can Bloomreach do that Whatagraph cannot?
Bloomreach covers Engagement CDP, Campaign orchestration, Discovery search, Recommendations. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Bloomreach: Is Engagement just Exponea renamed?

It is the Exponea product line, continued and extended after the 2021 acquisition, with its engineering still centred in Slovakia. Buying it standalone is common.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Bloomreach: Do we have to take Discovery to get Engagement?

No. They are sold and priced separately, and plenty of customers run Engagement alongside a different search vendor.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Bloomreach: How is it priced?

Engagement by tracked profiles and event volume, Discovery by request volume. Neither is published, and both are annual commitments.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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