Onclusivevs
Cision
Cision: If you want the largest media contacts database and the most established PR distribution network
Onclusive
Media monitoring, journalist database and PR measurement assembled from six acquired companies
As of 31 August 2026, Onclusive's pricing is not published; the vendor quotes on request. A PR and communications intelligence platform covering print, broadcast, online and social monitoring plus a media contacts database. Softwr lists it under Marketing. Onclusive is available on Web, iOS, Android, API.
Overview
What Onclusive does
Onclusive monitors earned media and measures its effect. It tracks coverage across roughly three million online sources, seventy thousand print outlets, six thousand broadcast channels and more than twenty-five social platforms, applies sentiment and share-of-voice analysis, provides a journalist and influencer contacts database with outreach and newsroom tooling, and reports on how coverage relates to web traffic and business outcomes. A newer module tracks how a brand appears in AI-generated answers. The fact a buyer needs before signing is that Onclusive is a rollup. Symphony Technology Group assembled it in January 2022 by combining Kantar Reputation Intelligence, PRgloo and the original Onclusive, then acquired Critical Mention in May 2022 and Digimind in July 2022, with Digimind rebranded as Onclusive Social that October. Debt financing for the Critical Mention deal came from Stellus Capital Management. Six products from six engineering cultures were merged in under a year, and users still report inconsistencies in interface, data definitions and support quality across modules. If your requirement is broadcast monitoring, you are really buying the Critical Mention lineage; if it is social listening, you are buying Digimind. Ask which underlying platform serves your primary use case and evaluate that specifically rather than the unified marketing narrative. Buyers are in-house communications teams at large organisations and PR agencies serving them, particularly where multi-country coverage and broadcast monitoring are required and a single global vendor is politically preferable to three regional ones. Pricing is quoted, annual and not published.
What people use it for
- A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors
- A public affairs team that must evidence share of voice against named competitors for a quarterly board report
- A PR agency running press office and media enquiry workflow for several client brands from one system
- A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Onclusive.
- Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
- Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
- Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
- The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
- Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.
Cross-shopped
What people choose instead of Onclusive
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- OnclusivevsMeltwater
Meltwater: If you prefer a single unified platform for monitoring and social listening over a rollup of acquired products
- OnclusivevsProwly
Prowly: If you are a smaller communications team that mainly needs a press office, media list and simple monitoring at published prices
Pricing
What Onclusive costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Onclusive
On request
- Global media monitoring
- Broadcast and print coverage
- Onclusive Social listening
- Media contacts database
- Analytics and dashboards
- Annual contract, quoted by coverage scope
Capabilities
Features
Global media monitoring
Tracks coverage across online, print, broadcast and social sources in many markets
Broadcast monitoring
Captures television and radio mentions with clip retrieval, from the Critical Mention lineage
Social listening
Monitors social conversation and sentiment through the Onclusive Social platform, formerly Digimind
Media contacts database
Provides journalist and influencer records for targeted outreach
Newsroom and press office
Hosts press releases and manages media enquiries, from the PRgloo lineage
Sentiment and tone analysis
Classifies coverage tone and tracks it over time
Share of voice reporting
Benchmarks brand coverage volume against named competitors
Crisis detection
Alerts on abnormal spikes in negative coverage volume
AI brand visibility
Tracks how the brand is represented in AI-generated answers and assistants
Custom dashboards
Builds executive reporting views combining monitoring and outcome metrics
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Onclusive one product or several?
Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.
Who owns it?
Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.
What happened to Digimind?
Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.
Does it publish pricing?
No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.
Keep looking
Where to go from Onclusive
- Onclusive alternativesEvery product people weigh against it
- Onclusive pricingPlans, floors and what the tiers exclude
- Onclusive badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for Onclusive, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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