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Marketing · head to head

MoEngage vs Onclusive

MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MoEngage no pricing information published; platform uses custom pricing requiring sales contact; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which MoEngage and Onclusive actually diverge.

Attributes where MoEngage and Onclusive differ
AttributeMoEngageOnclusive
PlatformsWebWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MoEngage

Nothing recorded that Onclusive does not also cover.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Onclusive
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Onclusive
  • A/B testing email subject lines for newsletter campaignsnot Onclusive
  • Personalizing push notifications based on location and browsing historynot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot MoEngage
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot MoEngage
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot MoEngage
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot MoEngage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose MoEngage if

Nothing in the data separates MoEngage from Onclusive on the points above - pick on price and on how each one feels to use.

MoEngage review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is MoEngage or Onclusive better?
Neither clearly leads. MoEngage starts at On request and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MoEngage or Onclusive?
MoEngage starts at On request and Onclusive at On request.
Does MoEngage or Onclusive run on more platforms?
MoEngage runs on Web. Onclusive runs on Web, iOS, Android, API.
What is MoEngage best used for?
MoEngage is most often used for identifying at-risk customers through churn prediction models, sending triggered sms alerts when customers abandon shopping carts, a/b testing email subject lines for newsletter campaigns, personalizing push notifications based on location and browsing history. Of those, identifying at-risk customers through churn prediction models and sending triggered sms alerts when customers abandon shopping carts are not what Onclusive is typically brought in for.
What can MoEngage do that Onclusive cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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