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Marketing · head to head

Hootsuite vs Onclusive

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • They diverge on capability: Hootsuite covers Content scheduling, Onclusive covers Global media monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hootsuite and Onclusive actually diverge.

Attributes where Hootsuite and Onclusive differ
AttributeHootsuiteOnclusive
Starting price$99/yearOn request
Pricing modelUnknownquote
PlatformsWebWeb, iOS, Android, API
Founded2008Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Team collaboration
  • Approval workflows
  • Bulk scheduling
  • Facebook

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection
  • AI brand visibility

Both cover

  • Social listening

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Onclusive
  • Community managementnot Onclusive
  • Social advertisingnot Onclusive
  • Analytics & reportingnot Onclusive
  • Team collaborationnot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Hootsuite
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Hootsuite
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Hootsuite
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is Hootsuite or Onclusive better?
Neither clearly leads. Hootsuite starts at $99/year and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Onclusive?
Hootsuite starts at $99/year and Onclusive at On request.
Does Hootsuite or Onclusive run on more platforms?
Hootsuite runs on Web. Onclusive runs on Web, iOS, Android, API.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Onclusive is typically brought in for.
What can Hootsuite do that Onclusive cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Onclusive covers Global media monitoring, Broadcast monitoring, Media contacts database, Newsroom and press office. Both handle Social listening.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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