Softwr

Marketing · head to head

Octoboard vs Onclusive

Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • They diverge on capability: Octoboard covers White-label client portal, Onclusive covers Global media monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Octoboard and Onclusive actually diverge.

Attributes where Octoboard and Onclusive differ
AttributeOctoboardOnclusive
Starting price€25/monthOn request
Pricing modelPer month by connected client countquote
PlatformsWebWeb, iOS, Android, API

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Onclusive
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot Onclusive
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Onclusive
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Octoboard
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Octoboard
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Octoboard
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Octoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is Octoboard or Onclusive better?
Neither clearly leads. Octoboard starts at €25/month and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Octoboard or Onclusive?
Octoboard starts at €25/month and Onclusive at On request.
Does Octoboard or Onclusive run on more platforms?
Octoboard runs on Web. Onclusive runs on Web, iOS, Android, API.
What is Octoboard best used for?
Octoboard is most often used for a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill, an agency that wants white labelling in the entry tier rather than paying to unlock it, a small seo shop that wants automated site audits and channel reporting from one subscription, an agency with a large but shallow client roster where per-client pricing beats per-data-source pricing. Of those, a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill and an agency that wants white labelling in the entry tier rather than paying to unlock it are not what Onclusive is typically brought in for.
What can Octoboard do that Onclusive cannot?
Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Share

Related pages

More on Octoboard

More on Onclusive

Keep looking

Other head to heads