Marketing & Analytics · alternatives
Alternatives to Supermetrics
20 marketing & analytics tools sit alongside Supermetrics in this directory. Below is what separates each from Supermetrics on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 20
- With a free tier
- 7
- Cheaper to start
- 0
- Supermetrics starts at
- Free
Why people look past Supermetrics
Nothing on the record flags a reason to move. Supermetrics has a free tier, and starts at Free against a category median of $1000/month. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- Sold on a free model rather than subscription.
B2B revenue attribution platform
- Starts $750 a month dearer, at $750/month.
A/B testing for Google Analytics
- Sold on a freemium model rather than subscription.
- 1 tier to Supermetrics's 3.
Product analytics for mobile and web
- Sold on a freemium model rather than subscription.
- 1 tier to Supermetrics's 3.
All-in-one conversion optimization
- Starts $32 a month dearer, at $32/month.
- 5 tiers to Supermetrics's 3.
B2B product analytics
- Sold on a freemium model rather than subscription.
- 1 tier to Supermetrics's 3.
Every Supermetrics alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Supermetrics badges page.
Cheaper ways to solve the same problem
Free to start (7)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Microsoft Clarity , Free
- Dreamdata , Free, then $750/month
- Google Optimize , Free
- Countly , Free
- Lucky Orange , Free, then $32/month
- June , Free
- Matomo , Free
What you would be giving up
Supermetrics is most often brought in for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Supermetrics is broadly right and the question is cost, the Supermetrics pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing & Analytics category lists everything the directory holds, and best marketing & analytics tools ranks them.
Supermetrics runs on web, google-sheets, data-studio, excel, api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Supermetrics alternatives
- What are the main alternatives to Supermetrics?
- 20 other marketing & analytics tools are listed in this directory, led by Microsoft Clarity, Dreamdata, Google Optimize, Countly. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Supermetrics?
- 7 of the alternatives listed here can be used without paying: Microsoft Clarity, Dreamdata, Google Optimize, Countly, Lucky Orange.
- Is there a reason to switch away from Supermetrics?
- Nothing in the data flags one. Supermetrics has a free tier, and starts at Free against a category median of $1000/month. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Supermetrics?
- Supermetrics is most often brought in for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Supermetrics?
- None of the marketing & analytics tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Supermetrics alternatives chosen?
- They are the tools filed in the same category, Marketing & Analytics, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Supermetrics against one of these directly?
- Every alternative below has a side-by-side page against Supermetrics covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing & analytics tool?
- No. It covers what this directory holds in the Marketing & Analytics category, 20 tools beside Supermetrics. The category page lists the rest of the catalogue as it grows.