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Marketing & Analytics · head to head

Crazy Egg vs Supermetrics

Crazy Egg logo

Crazy Egg

Marketing & Analytics

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing & Analytics

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Crazy Egg covers Heatmaps, Supermetrics covers Multi-source data connectors.

Where they differ

Only the attributes on which Crazy Egg and Supermetrics actually diverge.

Attributes where Crazy Egg and Supermetrics differ
AttributeCrazy EggSupermetrics
Starting price$29/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, APIWeb, Google-sheets, Data-studio, Excel, Api
Founded20062010

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Shopify
  • WordPress
  • Squarespace

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Supermetrics
  • Session recordings to see where visitors strugglenot Supermetrics
  • A/B testing page variantsnot Supermetrics
  • Snapshot reports comparing behaviour over timenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Crazy Egg
  • Loading advertising data into BigQuery or Snowflake for reportingnot Crazy Egg
  • Automating recurring client marketing reports at an agencynot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Crazy Egg or Supermetrics better?
Neither clearly leads. Crazy Egg starts at $29/month and Supermetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Supermetrics?
Supermetrics has a free tier; the other does not. Paid plans start at $29/month for Crazy Egg and Free for Supermetrics.
Does Crazy Egg or Supermetrics run on more platforms?
Crazy Egg runs on Web, API. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Crazy Egg starts at $29/month.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Supermetrics is typically brought in for.
What can Crazy Egg do that Supermetrics cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics, HubSpot.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
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