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Marketing · head to head

Bloomreach vs Supermetrics

Bloomreach logo

Bloomreach

Marketing

Ecommerce search, merchandising and customer engagement sold as three separately bought products

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bloomreach the three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Bloomreach covers Engagement CDP, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bloomreach and Supermetrics actually diverge.

Attributes where Bloomreach and Supermetrics differ
AttributeBloomreachSupermetrics
Starting priceOn request€49/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, REST APIWeb, Google-sheets, Data-studio, Excel, Api
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomreach

  • Engagement CDP
  • Campaign orchestration
  • Discovery search
  • Recommendations
  • Jinja templating
  • Reports and dashboards

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Bloomreach

  • A retailer replacing a legacy ESP that needs event-level segmentation rather than list-based sendingnot Supermetrics
  • Merchandising a large catalogue where site search relevance is the main conversion levernot Supermetrics
  • Building weblayers and email content from the same customer profile without duplicating logic in two toolsnot Supermetrics
  • Running campaign analytics over raw events instead of exporting to a separate warehouse and BI stacknot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Bloomreach
  • Loading advertising data into BigQuery or Snowflake for reportingnot Bloomreach
  • Automating recurring client marketing reports at an agencynot Bloomreach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomreach

  • The three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.
  • Engagement is priced on tracked profiles, so a customer database that keeps every inactive account raises the bill whether or not those people are ever messaged.
  • The flexibility of the data model and Jinja templating needs technical ownership, and marketing teams without a developer typically use a fraction of the product they pay for.
  • Content is the least invested of the three lines and buyers evaluating it against dedicated headless CMS vendors usually find the gap widening.
  • Support and implementation quality vary between the Bratislava engineering base for Engagement and the US organisation, and escalation paths differ by product.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Bloomreach

On request
  • Bloomreach Engagement$undefined/year
    • Priced by tracked customer profiles and event volume
    • Channels and AI modules licensed separately
    • Annual contract
  • Bloomreach Discovery$undefined/year
    • Priced by search and recommendation request volume
    • Catalogue size and traffic bands
    • Annual contract

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Bloomreach if

  • You need engagement cdp.
  • You work on Web, iOS, Android, REST API.
  • You also want campaign orchestration.
Bloomreach review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Bloomreach or Supermetrics better?
Neither clearly leads. Bloomreach starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomreach or Supermetrics?
Bloomreach starts at On request and Supermetrics at €49/month.
Does Bloomreach or Supermetrics run on more platforms?
Bloomreach runs on Web, iOS, Android, REST API. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Bloomreach best used for?
Bloomreach is most often used for a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending, merchandising a large catalogue where site search relevance is the main conversion lever, building weblayers and email content from the same customer profile without duplicating logic in two tools, running campaign analytics over raw events instead of exporting to a separate warehouse and bi stack. Of those, a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending and merchandising a large catalogue where site search relevance is the main conversion lever are not what Supermetrics is typically brought in for.
What can Bloomreach do that Supermetrics cannot?
Bloomreach covers Engagement CDP, Campaign orchestration, Discovery search, Recommendations. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Bloomreach: Is Engagement just Exponea renamed?

It is the Exponea product line, continued and extended after the 2021 acquisition, with its engineering still centred in Slovakia. Buying it standalone is common.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Bloomreach: Do we have to take Discovery to get Engagement?

No. They are sold and priced separately, and plenty of customers run Engagement alongside a different search vendor.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Bloomreach: How is it priced?

Engagement by tracked profiles and event volume, Discovery by request volume. Neither is published, and both are annual commitments.

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