Software · head to head
Fathom Analytics vs Supermetrics
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- They diverge on capability: Fathom Analytics covers Page view tracking, Supermetrics covers Multi-source data connectors.
Where they differ
Only the attributes on which Fathom Analytics and Supermetrics actually diverge.
| Attribute | Fathom Analytics | Supermetrics |
|---|---|---|
| Starting price | $14/month | Free |
| Free tier | No | Yes |
| Platforms | Web | Web, Google-sheets, Data-studio, Excel, Api |
| Founded | 2014 | 2010 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- Cloud deployment
- Web support
- 20+ languages language support
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Supermetrics
- A lightweight Google Analytics replacementnot Supermetrics
- Tracking many sites from one accountnot Supermetrics
- Long-term historical reporting while subscribednot Supermetrics
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Fathom Analytics
- Loading advertising data into BigQuery or Snowflake for reportingnot Fathom Analytics
- Automating recurring client marketing reports at an agencynot Fathom Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Pricing, plan by plan
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Which should you pick?
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Questions people ask
- Is Fathom Analytics or Supermetrics better?
- Neither clearly leads. Fathom Analytics starts at $14/month and Supermetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fathom Analytics or Supermetrics?
- Supermetrics has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Supermetrics.
- Does Fathom Analytics or Supermetrics run on more platforms?
- Fathom Analytics runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
- What is Fathom Analytics best used for?
- Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Supermetrics is typically brought in for.
- What can Fathom Analytics do that Supermetrics cannot?
- Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle GDPR compliant.
Related pages
More on Fathom Analytics
More on Supermetrics
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