Supermetricsvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Supermetrics
Bring all your marketing data into one place
As of 30 August 2026, Supermetrics starts at €49/month. Supermetrics is a data connector platform that allows marketers to pull data from Google Analytics, Google Ads, Facebook Ads, and 100+ other sources directly in. Softwr lists it under Marketing. Supermetrics is made by Supermetrics Oy, launched in 2010, available on Web, API.
Overview
What Supermetrics does
Supermetrics is a data connector platform that allows marketers to pull data from Google Analytics, Google Ads, Facebook Ads, and 100+ other sources directly into Google Sheets, Data Studio, Excel, and other tools.
What people use it for
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BI
- Loading advertising data into BigQuery or Snowflake for reporting
- Automating recurring client marketing reports at an agency
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Supermetrics.
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Cross-shopped
What people choose instead of Supermetrics
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SupermetricsvsRuler Analytics
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- SupermetricsvsVWO
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- SupermetricsvsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Supermetrics costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
€49 /mo
- 1 core destination
- 3 data sources
- 1 user
- 3 accounts per data source
- Weekly data refreshes
- 4,000 monthly AI credits
Growth
€199 /mo
- 1 core destination
- 7 data sources
- 2 users
- 7 accounts per data source
- Daily data refreshes
- Custom data import (1 config)
Pro
€499 /mo
- 1 core destination
- 10 data sources
- 3 users
- 10 accounts per data source
- Hourly data refreshes
- Data transformations
Capabilities
Features
Multi-source data connectors
Real-time data sync
Custom dimensions
Data blending
Scheduled reports
API access
Data transformation
Visualization
Google Analytics
Integration with Google Analytics
Google Ads
Integration with Google Ads
Facebook Ads
Integration with Facebook Ads
Instagram Ads
Integration with Instagram Ads
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Supermetrics cost?
Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.
SourceCan I add extra users or data sources to my Supermetrics plan?
Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.
SourceBehind it
Who makes Supermetrics
- Company
- Supermetrics Oy
- Based in
- Helsinki, Finland
Keep looking
Where to go from Supermetrics
- Supermetrics alternativesEvery product people weigh against it
- Supermetrics pricingPlans, floors and what the tiers exclude
- Supermetrics badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Supermetrics with
- Crazy Egg
- Ruler Analytics
- VWO
- Northbeam
- Whatagraph
- Adverity
- Datorama
- Funnel.io
- Improvado
- Fathom Analytics
- Google Analytics
- Freshpaint
- Microsoft Clarity
- Netcore Cloud
- Octoboard
- Onclusive
- Optimove
- Postmark
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Softwr does not host reviews and shows no star rating for Supermetrics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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Supermetrics badge
Its rating, and an embed for your own site
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