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Supermetrics

Bring all your marketing data into one place

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Overview

What Supermetrics does

Supermetrics is a data connector platform that allows marketers to pull data from Google Analytics, Google Ads, Facebook Ads, and 100+ other sources directly into Google Sheets, Data Studio, Excel, and other tools.

What people use it for

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BI
  • Loading advertising data into BigQuery or Snowflake for reporting
  • Automating recurring client marketing reports at an agency

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The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Supermetrics.

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Cross-shopped

What people choose instead of Supermetrics

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Supermetrics costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Basic data sources
  • Daily refreshes
  • Simple reports
  • Community support

Pro

$99 /mo

  • 100+ data sources
  • Real-time refreshes
  • Advanced visualizations
  • Email support

Business

$399 /mo

  • Custom data sources
  • Priority support
  • Advanced scheduling
  • White-label options

Capabilities

Features

  • Multi-source data connectors

    Multi-source data connectors capability

  • Real-time data sync

    Real-time data sync capability

  • Custom dimensions

    Custom dimensions capability

  • Data blending

    Data blending capability

  • Scheduled reports

    Scheduled reports capability

  • API access

    API access capability

  • Data transformation

    Data transformation capability

  • Visualization

    Visualization capability

  • Google Analytics

    Integration with Google Analytics

  • Google Ads

    Integration with Google Ads

  • Facebook Ads

    Integration with Facebook Ads

  • Instagram Ads

    Integration with Instagram Ads

Behind it

Who makes Supermetrics

Company
Supermetrics Oy
Based in
Helsinki, Finland
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Softwr does not host reviews and shows no star rating for Supermetrics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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