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Software · head to head

Optimizely vs Supermetrics

Optimizely logo

Optimizely

Software

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Software

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Optimizely covers A/B testing, Supermetrics covers Multi-source data connectors.

Where they differ

Only the attributes on which Optimizely and Supermetrics actually diverge.

Attributes where Optimizely and Supermetrics differ
AttributeOptimizelySupermetrics
Starting price$10000/yearFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, MobileWeb, Google-sheets, Data-studio, Excel, Api

Identical on both: user rating (Not yet rated), category (Unknown), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Supermetrics
  • Feature flagging and personalisation for digital productsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Optimizely
  • Loading advertising data into BigQuery or Snowflake for reportingnot Optimizely
  • Automating recurring client marketing reports at an agencynot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Optimizely or Supermetrics better?
Neither clearly leads. Optimizely starts at $10000/year and Supermetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Supermetrics?
Supermetrics has a free tier; the other does not. Paid plans start at $10000/year for Optimizely and Free for Supermetrics.
Does Optimizely or Supermetrics run on more platforms?
Optimizely runs on Web, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Supermetrics is typically brought in for.
What can Optimizely do that Supermetrics cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics.
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