Softwr

Marketing · head to head

Onclusive vs Postmark

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Postmark logo

Postmark

Marketing

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From
On request
Rated
-

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Postmark free tier caps at 100 emails per month with no overages allowed
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Postmark actually diverge.

Attributes where Onclusive and Postmark differ
AttributeOnclusivePostmark
Pricing modelquoteUnknown
PlatformsWeb, iOS, Android, APIWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Postmark

Nothing recorded that Onclusive does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Postmark
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Postmark
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Postmark
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Postmark

Postmark

  • Sending password reset emails with industry-leading delivery speednot Onclusive
  • Processing inbound email replies into JSON objects for applicationsnot Onclusive
  • Tracking failed email deliveries and suppressing invalid addressesnot Onclusive
  • Separating transactional emails from marketing emails with message streamsnot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Postmark

  • Free tier caps at 100 emails per month with no overages allowed
  • Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
  • Custom high-volume pricing above the published tiers requires contacting sales

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Postmark

On request

No published plan breakdown. See the Postmark review.

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.

Choose Postmark if

Nothing in the data separates Postmark from Onclusive on the points above - pick on price and on how each one feels to use.

Questions people ask

Is Onclusive or Postmark better?
Neither clearly leads. Onclusive starts at On request and Postmark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Postmark?
Onclusive starts at On request and Postmark at On request.
Does Onclusive or Postmark run on more platforms?
Onclusive runs on Web, iOS, Android, API. Postmark runs on Web.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Postmark is typically brought in for.
What can Onclusive do that Postmark cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Postmark: What is the cheapest paid plan for Postmark email sending?

Postmark Basic plan is $15/month for 10,000 emails, with overages at $1.80 per 1,000 additional emails. Free tier limited to 100/month. No annual billing discount available. Source: https://www.postmarkapp.com/pricing

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Postmark: How are Postmark email overages calculated?

Overages are calculated at month-end and billed with your next plan cost. Basic tier overages: $1.80 per 1,000; Pro: $1.30 per 1,000; Platform: $1.20 per 1,000. Unused monthly emails do not carry over. Source: https://www.postmarkapp.com/pricing

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Postmark: What payment methods does Postmark accept?

Postmark accepts Visa, MasterCard, American Express, Diners Club, and JCB. No PayPal or purchase orders accepted. Bootstrapped startups can request a $75 account credit. Source: https://www.postmarkapp.com/pricing

Source
Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Postmark: Can I get a dedicated IP on Postmark without high volume?

No. Postmark dedicated IPs require minimum 300,000 emails per month and start at $50/month. Alternative: use Postmark's shared infrastructure included in all tiers. Source: https://www.postmarkapp.com/pricing

Source
Share

Related pages

Other head to heads