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Marketing · head to head

Netcore Cloud vs Supermetrics

Netcore Cloud logo

Netcore Cloud

Marketing

Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Netcore Cloud no pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Netcore Cloud covers Customer engagement orchestration, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Netcore Cloud and Supermetrics actually diverge.

Attributes where Netcore Cloud and Supermetrics differ
AttributeNetcore CloudSupermetrics
Starting priceOn request€49/month
Pricing modelquotesubscription
PlatformsWeb, API, iOS SDK, Android SDKWeb, Google-sheets, Data-studio, Excel, Api
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Netcore Cloud

  • Customer engagement orchestration
  • Outcome-linked pricing
  • Email API
  • Unbxd product search
  • Customer data platform
  • WhatsApp Business
  • Raman AI layer
  • Segmentation

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Netcore Cloud

  • An Indian ecommerce brand that needs email, WhatsApp and app push in one journey with WhatsApp template approval handled by a vendor that deals with Meta dailynot Supermetrics
  • A bank or insurer with an India data residency requirement that rules out sending customer data to a US-hosted engagement platformnot Supermetrics
  • A consumer app moving off Braze or Salesforce Marketing Cloud on cost, at comparable monthly tracked user volumesnot Supermetrics
  • An ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the Unbxd productnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Netcore Cloud
  • Loading advertising data into BigQuery or Snowflake for reportingnot Netcore Cloud
  • Automating recurring client marketing reports at an agencynot Netcore Cloud

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Netcore Cloud

  • No pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
  • The outcome-based element cuts both ways: if the agreed KPI moves for reasons unrelated to Netcore, such as a pricing change or a seasonal shift, you can pay more for a campaign programme that did not change.
  • Netcore Cloud is three distinct products under one brand, Customer Engagement, Email API and Unbxd, and buyers regularly assume capabilities from one are present in the contract for another.
  • Engineering and support depth sit in Indian time zones, so European and North American customers get slower escalation on production incidents than a locally staffed vendor would give.
  • The main domain moved from netcorecloud.com to netcore.ai, so a significant amount of documentation, developer guidance and third-party writing now sits behind redirects or dead links, which slows implementation teams down.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Netcore Cloud

On request
  • Growth$undefined/year
    • Campaign orchestration across email, SMS, push and WhatsApp
    • Segmentation and journey builder
    • Priced on monthly tracked users
  • Enterprise$undefined/year
    • Everything in Growth
    • Customer data platform and predictive segmentation
    • Raman AI features
  • Netcore Email API$undefined/year
    • Transactional and bulk sending infrastructure
    • Dedicated IPs and deliverability tooling
    • Priced on send volume

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Netcore Cloud if

  • You need customer engagement orchestration.
  • You work on Web, API, iOS SDK, Android SDK.
  • You also want outcome-linked pricing.
Netcore Cloud review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Netcore Cloud or Supermetrics better?
Neither clearly leads. Netcore Cloud starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Netcore Cloud or Supermetrics?
Netcore Cloud starts at On request and Supermetrics at €49/month.
Does Netcore Cloud or Supermetrics run on more platforms?
Netcore Cloud runs on Web, API, iOS SDK, Android SDK. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Netcore Cloud best used for?
Netcore Cloud is most often used for an indian ecommerce brand that needs email, whatsapp and app push in one journey with whatsapp template approval handled by a vendor that deals with meta daily, a bank or insurer with an india data residency requirement that rules out sending customer data to a us-hosted engagement platform, a consumer app moving off braze or salesforce marketing cloud on cost, at comparable monthly tracked user volumes, an ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the unbxd product. Of those, an indian ecommerce brand that needs email, whatsapp and app push in one journey with whatsapp template approval handled by a vendor that deals with meta daily and a bank or insurer with an india data residency requirement that rules out sending customer data to a us-hosted engagement platform are not what Supermetrics is typically brought in for.
What can Netcore Cloud do that Supermetrics cannot?
Netcore Cloud covers Customer engagement orchestration, Outcome-linked pricing, Email API, Unbxd product search. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Netcore Cloud: Does Netcore publish any pricing?

No. Both Growth and Enterprise route to a sales conversation, priced on monthly tracked users and feature configuration.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Netcore Cloud: What does outcome-based pricing actually mean?

Netcore states that roughly 30 per cent of the platform fee is tied to agreed business KPIs. Scrutinise how those KPIs are defined and measured before signing.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Netcore Cloud: Is Netcore the same as Pepipost?

Pepipost is the sending infrastructure Netcore acquired; it now trades as Netcore Email API and is sold separately from the engagement platform.

Netcore Cloud: Can data stay in India?

Yes. Netcore offers regional data centre options including India, which is a common reason regulated Indian buyers choose it over US platforms.

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