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Marketing · head to head

Supermetrics vs Vimeo

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Vimeo logo

Vimeo

Marketing

Professional video hosting and streaming platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Vimeo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Vimeo 2TB monthly bandwidth cap on self-serve plans; high-volume usage requires enterprise agreement
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Vimeo covers HD video hosting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and Vimeo actually diverge.

Attributes where Supermetrics and Vimeo differ
AttributeSupermetricsVimeo
Starting price€49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Ios, Android, Smart-tv
Founded20102004

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Vimeo

  • HD video hosting
  • Custom video player
  • Privacy controls
  • Analytics
  • Live streaming
  • Marketing tools
  • Social media
  • Email platforms

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Vimeo
  • Loading advertising data into BigQuery or Snowflake for reportingnot Vimeo
  • Automating recurring client marketing reports at an agencynot Vimeo

Vimeo

  • Business videosnot Supermetrics
  • Marketing contentnot Supermetrics
  • Training videosnot Supermetrics
  • Portfolio showcasesnot Supermetrics
  • Professional streamingnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Vimeo

  • 2TB monthly bandwidth cap on self-serve plans; high-volume usage requires enterprise agreement
  • On Demand marketplace shutdown removes familiar monetization option; sellers must migrate
  • Pricing increased significantly in February 2026; legacy subscribers forced to new plans at much higher cost
  • Limited visibility and audience discovery compared to YouTube

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Vimeo

Free
  • FreeFree
    • 500MB weekly upload
    • Basic privacy
    • Standard player
  • Plus$7/month
    • 5GB weekly upload
    • Advanced privacy
    • Custom player
  • Pro$20/month
    • 20GB weekly upload
    • Advanced analytics
    • Team collaboration
  • Business$50/month
    • Unlimited uploads
    • Advanced security
    • Team management

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Vimeo if

  • You need hd video hosting.
  • You want to start without paying.
  • You work on Web, Ios, Android, Smart-tv.
  • You also want custom video player.
Vimeo review

Questions people ask

Is Supermetrics or Vimeo better?
Neither clearly leads. Supermetrics starts at €49/month and Vimeo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Vimeo?
Vimeo has a free tier; the other does not. Paid plans start at €49/month for Supermetrics and Free for Vimeo.
Does Supermetrics or Vimeo run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Vimeo runs on Web, Ios, Android, Smart-tv.
Can I use Vimeo for free?
Yes. Vimeo has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Vimeo is typically brought in for.
What can Supermetrics do that Vimeo cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Vimeo covers HD video hosting, Custom video player, Privacy controls, Analytics.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Vimeo: What storage and bandwidth limits apply?

All Vimeo self-serve plans share a 2 TB monthly bandwidth cap. Accounts with repeated high usage may need to reduce delivery or upgrade to a custom agreement. Storage limits vary by plan tier.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Vimeo: Are there free plan options?

Vimeo offers a Free plan with 1 GB lifetime upload limit, basic video hosting, and Vimeo logo on embeds. Paid plans start at approximately $12-20/month (billed annually) for the Starter tier.

Source
Vimeo: Does Vimeo offer live event streaming?

The Advanced plan and above include live event tools, deeper analytics, and more control over video experience. Enterprise plans offer full-scale event production and advanced digital security for media companies and large brands.

Source
Vimeo: What customization options are available?

Vimeo offers password protection and custom embed players on higher tiers. However, users report that customization options are limited compared to competitors, impacting branding and niche content offerings.

Source
Vimeo: How discoverable are videos on Vimeo?

Vimeo is designed for controlled distribution rather than broad audience discovery. Visibility is lower than YouTube across all measures, including smaller audience, fewer views, and lower standing in Google search results.

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