Software · head to head
Attribution vs Supermetrics
A
Attribution
Software
First-party data marketing attribution platform
- From
- $2000/month
- Rated
- -
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- They diverge on capability: Attribution covers First-party data attribution, Supermetrics covers Multi-source data connectors.
Where they differ
Only the attributes on which Attribution and Supermetrics actually diverge.
| Attribute | Attribution | Supermetrics |
|---|---|---|
| Starting price | $2000/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Mobile, Api | Web, Google-sheets, Data-studio, Excel, Api |
| Founded | 2020 | 2010 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attribution
- First-party data attribution
- Multi-touch attribution
- Privacy-compliant tracking
- Real-time insights
- Conversion tracking
- Channel attribution
- Custom reporting
- Google Analytics 4
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- Data transformation
- Visualization
- Google Analytics
Both cover
- API access
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- HubSpot
- Salesforce
- GDPR compliant
- Data encryption
- OAuth
What people use each for
The jobs each tool is most often brought in to do.
Attribution
- Marketing attributionnot Supermetrics
- ROI trackingnot Supermetrics
- Privacy-compliant trackingnot Supermetrics
- First-party datanot Supermetrics
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Attribution
- Loading advertising data into BigQuery or Snowflake for reportingnot Attribution
- Automating recurring client marketing reports at an agencynot Attribution
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attribution
Nothing recorded yet. See the Attribution review.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Pricing, plan by plan
Attribution
$2000/month- Starter$2000/month
- Up to 5 channels
- Basic attribution
- Monthly reports
- Professional$5000/month
- Unlimited channels
- Advanced attribution
- Weekly reports
- Enterprise$undefined/month
- Custom implementation
- Real-time attribution
- Dedicated support
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Which should you pick?
Choose Attribution if
- You need first-party data attribution.
- You work on Web, Mobile, Api.
- You also want multi-touch attribution.
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Questions people ask
- Is Attribution or Supermetrics better?
- Neither clearly leads. Attribution starts at $2000/month and Supermetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attribution or Supermetrics?
- Supermetrics has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for Supermetrics.
- Does Attribution or Supermetrics run on more platforms?
- Attribution runs on Web, Mobile, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Attribution starts at $2000/month.
- What is Attribution best used for?
- Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Supermetrics is typically brought in for.
- What can Attribution do that Supermetrics cannot?
- Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle API access, Google Ads, Facebook Ads, Instagram Ads.